Leading Brands in Germany's Jobs & Careers Category for Q1 2025

Introduction

In the rapidly evolving landscape of jobs and careers, digital platforms are playing a crucial role in connecting talent with opportunities. In Germany, brands like Indeed, Bundesagentur für Arbeit (Federal Employment Agency), and Glassdoor have emerged as leaders. This article delves into their performance from Q4 2024 to Q1 2025, highlighting audience trends, app engagement, and advertising strategies. Powered by Sensor Tower's comprehensive data, we offer unique insights into these brands' digital presence.

Indeed

Indeed stands out with a robust digital presence, featuring its website indeed.com and the Indeed Job Search app.

• Audience Trends: From Q4 2024 to Q1 2025, indeed.com experienced fluctuating unique visits, peaking at over 5.7M in January. The monthly deduplicated audience remained stable above 6M throughout the quarter, with a noticeable spike in web and app visitors in January.

• App Engagement: The Indeed Job Search app maintained strong engagement, with monthly active users consistently above 2.5M, reaching a high of over 3M in March.

• Ad Spend & Channels: Indeed's advertising efforts focused on platforms like Instagram and TikTok. Monthly ad spend peaked in January at approximately $0.9M, with impressions exceeding 175M.

Bundesagentur für Arbeit

Bundesagentur für Arbeit's digital offerings include arbeitsagentur.de and bmas.de, along with the AzubiWelt app.

• Audience Trends: The primary website, arbeitsagentur.de, experienced significant growth, with unique visits surpassing 3M in March. The monthly deduplicated audience remained stable around 3M.

• App Engagement: The AzubiWelt app showed modest engagement, with monthly active users hovering around 5K.

• Ad Spend & Channels: Monthly advertising spend decreased significantly by March, with Snapchat and Instagram being key channels. February saw a notable drop in both spend and impressions.

Glassdoor

Glassdoor's digital footprint includes glassdoor.com and the Glassdoor | Jobs & Community app.

• Audience Trends: The website maintained a steady flow of unique visits, peaking at over 180K in March. True audience numbers followed a similar trend, with a slight increase in web and app visitors.

• App Engagement: The Glassdoor app showed consistent user engagement, with monthly active users reaching around 25K by March.

• Ad Spend & Channels: Limited advertising activity was observed, with a brief spike in monthly spend on Facebook in January.

Conclusion

The Jobs & Careers category in Germany is dynamic, with Indeed, Bundesagentur für Arbeit, and Glassdoor leading the charge. Each brand demonstrates distinct digital strategies and engagement levels across platforms. Sensor Tower's data insights highlight the importance of cross-referencing web, app, and advertising data for a comprehensive understanding of user behavior. As the industry evolves, these insights will be crucial for brands looking to optimize their digital presence.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products.