Leading Brands in Germany's Jobs & Careers Category: Q1 2025 Overview

In the ever-evolving landscape of Jobs & Careers, Germany has witnessed significant engagement across various platforms in Q1 2025. This article delves into the performance of some leading brands in this category, highlighting their trends and digital presence. Our insights are powered by Sensor Tower's unparalleled data, offering a comprehensive view of cross-platform user behavior.

Indeed

Indeed's digital ecosystem encompasses its website, indeed.com, and the Indeed Job Search app. Known for connecting job seekers with opportunities, Indeed remains a dominant force in the market.

• Audience Trends: Indeed.com showcased a robust performance with monthly visits peaking at 95M in January 2025. The monthly true audience remained relatively stable, consistently above 6M throughout the quarter. The web platform dominated, with monthly web-only visitors exceeding 4.5M.

• App Engagement: The Indeed Job Search app saw a notable increase in monthly active users, reaching nearly 1.9M by January 2025, indicating a strong preference for mobile job searches.

• Ad Spend & Channels: Indeed's advertising efforts were substantial, with a monthly peak spend of over $1M in November 2024. Instagram was a primary channel, delivering significant monthly impressions across the quarter.

Bundesagentur für Arbeit (Federal Employment Agency)

The Federal Employment Agency operates both arbeitsagentur.de and bmas.de, alongside the AzubiWelt app. It is a pivotal institution for employment services and labor market policy in Germany.

• Audience Trends: Arbeitsagentur.de experienced a surge in monthly visits, reaching over 62M in March 2025. The monthly true audience remained strong, consistently above 2.5M. Notably, web-only users dominated, with minimal app interaction.

• App Engagement: The AzubiWelt app maintained a stable monthly active user base, hovering around 9K.

• Ad Spend & Channels: Monthly ad spend peaked at around $800K in October 2024, with Snapchat being a significant channel for impressions during this period.

Glassdoor

Glassdoor's presence is marked by its website, glassdoor.com, and the Glassdoor | Jobs & Community app. Renowned for company reviews and salary insights, Glassdoor is a key player in career transparency.

• Audience Trends: Glassdoor.com saw a notable increase in monthly visits, peaking at over 1.3M in January 2025. The monthly true audience remained stable above 150K throughout the quarter.

• App Engagement: The Glassdoor app experienced steady growth in monthly active users, reaching nearly 27K by March 2025.

• Ad Spend & Channels: Although Glassdoor's monthly ad spend was minimal, a notable campaign on Facebook in January 2025 delivered over 3M monthly impressions.

Conclusion

Germany's Jobs & Careers sector has demonstrated dynamic trends and engagement across various platforms in Q1 2025. Indeed, the Federal Employment Agency, and Glassdoor have each carved out significant digital footprints. Sensor Tower's comprehensive data insights provide a unique lens into these trends, enabling detailed analysis of cross-platform user behavior. Our Web Insights, App Performance Insights, and Pathmatics offerings continue to be critical tools for understanding the digital landscape.

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