Leading Real Estate Brands in Germany: Q1 2025 Overview

As Q1 2025 concludes, the German real estate market continues to showcase dynamic trends across digital platforms. In this article, we delve into the performance of three leading brands in the sector: ImmoScout24, Immowelt AG, and Immonet.de. Using Sensor Tower's comprehensive data, we highlight key audience trends, app engagement, and advertising strategies.

ImmoScout24

ImmoScout24 stands out with its robust digital presence, featuring immobilienscout24.de and the ImmoScout24 app.

• Audience Trends: The website saw a notable increase in visits, peaking in January 2025 at over 253M visits monthly. Monthly true audience numbers remained stable above 12M throughout the quarter.

• App Engagement: The app's monthly active users grew steadily, reaching over 6M by March 2025, indicating a strong mobile market presence.

• Ad Spend & Channels: Monthly ad spend varied, with January seeing a moderate spend of around $0.5M. Key channels included Facebook and Instagram, which dominated impressions.

Immowelt AG

Immowelt AG maintains a significant footprint with immowelt.de and the immowelt - Immobilien Suche app.

• Audience Trends: The website consistently attracted over 68M visits monthly, with a peak in January 2025.

• App Engagement: The app's monthly active user base hovered around 2.5M, reflecting stable engagement levels.

• Ad Spend & Channels: Monthly ad spend increased significantly in January, surpassing $360K, with YouTube and Facebook being prominent channels.

Immonet.de

Immonet.de's digital strategy includes immonet.de and the Immonet Immobilien Suche app.

• Audience Trends: Visits to the website were more modest, settling around 10M per month in Q1 2025.

• App Engagement: The app's monthly active users remained stable, slightly above 260K in March 2025.

• Ad Spend & Channels: Monthly ad spend was minimal, with Instagram being the primary channel for impressions.

Conclusion

The first quarter of 2025 highlighted the varied strategies and performances of leading real estate brands in Germany. ImmoScout24, Immowelt AG, and Immonet.de each demonstrated unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings provide critical insights into these cross-platform user behaviors, essential for navigating the competitive real estate market.

For more detailed insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.