Leading Software Brands in Germany: Q1 2025 Analysis

Introduction

In the dynamic landscape of software brands in Germany, Q1 2025 has witnessed significant activity among top players such as Google Search, Chrome, and Microsoft 365. Leveraging Sensor Tower's comprehensive data insights, we explore these brands' performance across their websites and apps, providing a detailed overview of trends from Q4 2024 to Q1 2025.

Google Search

Google Search remains a dominant force in the software category, with substantial engagement on both its website and app.

• Audience Trends: The website, google.com, saw visits fluctuating slightly, with a notable increase in January 2025, reaching over 7.8B visits. The monthly true audience remained stable above 66M throughout the quarter.

• App Engagement: The Google app maintained a steady monthly active user base, with active users consistently around 58M.

• Ad Spend & Channels: Monthly ad spend was sporadic, with a significant spike in December 2024, exceeding $470K, primarily through Instagram and Facebook.

Chrome

Chrome continues to exhibit robust performance through its web store and app.

• Audience Trends: The chromewebstore.google.com site experienced growth, with visits peaking at approximately 22M in March 2025. The monthly true audience remained strong, exceeding 51M.

• App Engagement: The Google Chrome app saw monthly active users climb to around 50M by March 2025.

• Ad Spend & Channels: Chrome focused on desktop video channels, with monthly ad spend peaking in January 2025 at over $6.3K.

Microsoft 365 (Office 365)

Microsoft 365 showcased a significant digital presence with multiple websites and apps.

• Audience Trends: The website forms.office.com saw steady traffic, with unique visits peaking at over 1.4M in March 2025. Monthly true audience figures for all Microsoft 365 platforms combined exceeded 8.7M.

• App Engagement: Key apps like Microsoft Word and Microsoft Office maintained a stable monthly active user base, with Word reaching over 5.3M active users.

• Ad Spend & Channels: Advertising efforts were consistent, with notable activity on YouTube, achieving monthly impressions over 162K in January 2025.

Conclusion

The leading software brands in Germany have demonstrated resilience and growth in Q1 2025, with Google Search, Chrome, and Microsoft 365 leveraging both web and app platforms to maintain strong user engagement. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, underscoring the critical role of cross-platform analysis in understanding user behavior.

For more detailed insights, explore Sensor Tower's offerings: Web Insights, App Performance Insights, and Pathmatics.