Leading Telecom Brands in Germany: Q1 2025 Analysis

Introduction

In the dynamic world of telecom, Germany's leading brands continue to demonstrate impressive digital engagement. This article explores the performance and trends of Telekom Deutschland (T-Mobile Germany), GMX, and Vodafone from Q4 2024 to Q1 2025. By leveraging Sensor Tower's comprehensive data, we uncover insights into cross-platform behaviors across websites and apps.

Telekom Deutschland (T-Mobile Germany)

Telekom Deutschland's digital footprint includes its websites, magentasport.de, t-online.de, and telekom.com, alongside the t-online - Nachrichten app.

• Audience Trends:

  • magentasport.de experienced fluctuating visits, peaking in February 2025 with over 5.3M visits, while maintaining a stable monthly unique visitor count around 200K.

  • t-online.de saw a steady increase, reaching over 156M visits in March 2025, with a notable jump in monthly unique visits to approximately 15.6M.

  • telekom.com also grew, especially in March 2025, with visits surpassing 60M and monthly unique visits climbing to over 5.4M.

• App Engagement: The t-online app's monthly active users rose steadily, reaching approximately 278K by March 2025, reflecting a growing preference for mobile access.

• Ad Spend & Channels: Monthly ad spend varied, with a significant increase in March 2025 to over $1.4M, primarily through Facebook and Instagram, generating substantial impressions.

GMX

GMX's digital presence is marked by its website, gmx.com, and the GMX - Mail & Cloud app.

• Audience Trends:

  • gmx.com maintained a robust visit count, peaking in March 2025 with visits exceeding 274M. Monthly unique visits remained consistent, averaging around 4.7M.

• App Engagement: The GMX app's monthly active user base grew steadily, reaching nearly 8.6M by March 2025.

• Ad Spend & Channels: GMX's monthly ad spend was minimal, with a brief spike in February 2025 focusing on desktop video, resulting in a modest increase in impressions.

Vodafone

Vodafone's digital engagement spans its website, vodafone.com, and the Vi: Recharge, Payments & Games app.

• Audience Trends:

  • vodafone.com saw a slight fluctuation in visits, peaking in January 2025 with over 54M visits. Monthly unique visits remained steady at around 4.7M.

• App Engagement: The Vi app's monthly active users showed a minor decline, stabilizing around 3.7M by March 2025.

• Ad Spend & Channels: Vodafone's monthly ad spend was substantial, peaking in March 2025 at nearly $2M. Facebook and Instagram were the primary channels, generating high impressions.

Conclusion

Germany's telecom giants continue to thrive, leveraging both web and app platforms to engage audiences. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these trends. For more detailed analysis, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.