Leading Transportation Brands in Germany: Q1 2025 Overview

In the dynamic world of transportation, several brands stand out in Germany for their substantial digital presence. This article delves into the performance of leading brands such as Google Maps, Deutsche Bahn (DB Vertrieb GmbH), and Ride with Uber in Q1 2025. By leveraging Sensor Tower's comprehensive data, we gain unique insights into user behavior across web and app platforms.

Google Maps

Google Maps continues to be a pivotal player in the transportation sector. Its digital footprint spans both its website, maps.google.com, and the Google Maps app.

• Audience Trends: From Q4 2024 to Q1 2025, website traffic showed some fluctuations, with visits peaking in March 2025 at just over 500K. The monthly true audience remained stable above 58M throughout the period, predominantly driven by app users.

• App Engagement: The app boasted a consistent user base with monthly active users slightly rising to 59M by March 2025, highlighting a strong preference for mobile navigation.

• Ad Spend & Channels: Interestingly, Google Maps reported no monthly ad spend in the transportation category during this period, relying on its established brand presence.

Deutsche Bahn (DB Vertrieb GmbH)

Deutsche Bahn maintains a robust digital presence across multiple platforms, including websites such as bahn.de and deutschebahn.com, and the DB Navigator app.

• Audience Trends: The main site, bahn.de, experienced a notable spike in visits, reaching over 100M in March 2025. The app's monthly true audience remained above 21M, with a significant portion engaging via both web and app.

• App Engagement: The DB Navigator app saw consistent monthly active users, peaking at 20M in March 2025, reflecting steady engagement through mobile platforms.

• Ad Spend & Channels: Deutsche Bahn's advertising strategy was diverse, with a notable increase in March 2025, spending over $2.4M monthly across platforms like Facebook and Instagram, garnering significant impressions.

Ride with Uber

Uber's presence in Germany is marked by its website, uber.com, and the Uber - Request a ride app.

• Audience Trends: The website visits remained relatively stable, with the monthly true audience consistently over 3.2M, reflecting a balanced web and app user base.

• App Engagement: The Uber app showed a modest increase in monthly active users, reaching approximately 3M by March 2025, indicating a slight growth in mobile engagement.

• Ad Spend & Channels: Uber's monthly advertising spend saw a decline over the quarters, with March 2025 spending just over $110K, focusing on platforms like Facebook and TikTok.

Conclusion

The transportation sector in Germany showcases a diverse digital landscape, with each brand leveraging unique strategies to engage users. Sensor Tower's unparalleled data provides critical insights into these dynamics, reflecting trends and user behaviors across web and app platforms. For more detailed insights, explore Web Insights, Pathmatics, and App Performance Insights.