Leading Apparel Brands in Spain: Q1 2025 Insights

Introduction

In the vibrant landscape of Spain's apparel market, brands like SheIn Group Limited, Zara, and Stradivarius have showcased remarkable digital presence and user engagement. Leveraging data from Sensor Tower's comprehensive analytics, this article delves into the performance of these brands across their websites and mobile applications from Q4 2024 to Q1 2025. Sensor Tower's unparalleled insights into web, app, and advertising data offer a detailed view of cross-platform user behavior, crucial for understanding market dynamics.

SheIn Group Limited

SheIn's digital ecosystem is robust, featuring the website shein.com and the SHEIN app.

• Audience Trends: SheIn's monthly true audience remained stable around 22M across Q1 2025. The website attracted over 5M unique visits monthly, with visits per unique visitor peaking at 24 in December before stabilizing at 18 by March.

• App Engagement: The SHEIN app maintained a steady monthly active user base, with active users hovering around 17M. This indicates a consistent mobile preference among users.

• Ad Spend & Channels: SheIn's advertising strategy showed significant investment, with monthly ad spend exceeding $3.5M in March, primarily on Facebook and Instagram. Impressions reached over 1.7B, highlighting effective engagement through these platforms.

Zara

Zara's digital presence is centered around zara.com and the ZARA app.

• Audience Trends: Zara experienced fluctuating web traffic, with visits peaking at 89M in January. Monthly true audience figures remained above 7M, with a slight dip observed in February.

• App Engagement: The ZARA app saw growth in monthly active users, reaching 3.8M in January before settling at 3.1M in March, reflecting strong mobile engagement.

• Ad Spend & Channels: Zara's monthly ad spend was minimal, with a notable increase in March to over $2.6K, focusing on Facebook. Impressions were modest, yet strategic in targeting specific audiences.

Stradivarius

Stradivarius offers its products via stradivarius.com and the Stradivarius - Clothing Store app.

• Audience Trends: The website saw a peak in visits at 27M in December, with unique visits consistently around 2M monthly. Monthly true audience figures hovered around 3M, showing stable engagement.

• App Engagement: The Stradivarius app maintained over 1.1M monthly active users throughout Q1 2025, indicating a loyal mobile user base.

• Ad Spend & Channels: Stradivarius increased monthly ad spend to nearly $30K in March, with a focus on Facebook and Instagram. Impressions exceeded 15M, demonstrating effective reach and engagement.

Conclusion

The data from Q4 2024 to Q1 2025 illustrates how SheIn, Zara, and Stradivarius strategically leverage digital platforms to maintain and grow their audience. Sensor Tower's comprehensive insights into web, app, and advertising trends provide invaluable perspectives on consumer behavior across platforms. As these brands continue to innovate, their digital footprints in Spain's apparel market remain robust and influential.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.