Leading Auto Brands in Spain: Q1 2025 Performance Insights

The auto industry in Spain has experienced significant digital engagement from leading brands during Q1 2025. This article delves into the performance of three prominent brands: Autodoc GmbH, Tesla Motors, and mobile.de GmbH, highlighting their web and app presence, audience trends, and advertising strategies. Sensor Tower's comprehensive data offerings provide critical insights into these trends.

Autodoc GmbH

Autodoc GmbH is a leading online retailer of car parts and accessories. Its digital presence is anchored by its website, autodoc.de, and the AUTODOC: buy car parts online app.

• Audience Trends: The monthly true audience for Autodoc.de displayed a significant increase in Q1 2025, reaching over 1.1M by March. The website consistently attracted a larger audience compared to the app, with web-only visitors peaking at over 629K.

• App Engagement: The app saw a steady rise in monthly active users, exceeding 530K by March, indicating growing engagement on mobile platforms.

• Ad Spend & Channels: Autodoc's monthly advertising spend showed variability, with a peak in November at approximately $117K. Facebook was the dominant channel, delivering significant impressions across the quarter.

Tesla Motors

Tesla Motors is renowned for its electric vehicles and innovative technology. Its digital footprint is established through its website, tesla.com, and the Tesla app.

• Audience Trends: The monthly true audience for Tesla.com remained stable, surpassing 450K by March. Web-only visitors consistently led the audience figures, with no significant app-based crossover observed.

• App Engagement: The Tesla app observed a gradual increase in monthly active users, reaching nearly 69K by March.

• Ad Spend & Channels: Tesla's advertising activity was minimal, with limited monthly spend on Instagram, which saw a slight uptick in impressions by March.

mobile.de GmbH

mobile.de GmbH is a dominant player in the online car market. Its stronghold is its website, mobile.de, and the mobile.de - car market app.

• Audience Trends: The website experienced a notable spike in visits during January, reaching approximately 7.8M. Monthly true audience figures remained above 230K throughout Q1 2025.

• App Engagement: The mobile.de app saw a consistent rise in monthly active users, with figures climbing to over 76K by March.

• Ad Spend & Channels: The brand's monthly advertising spend saw a significant increase in March, with Facebook and Instagram being the primary channels used for reaching audiences.

Conclusion

Each brand showcased unique strengths in their digital and advertising strategies, with Autodoc leading in web audience size, Tesla showing steady app engagement growth, and mobile.de achieving high web visit numbers. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these trends, enabling a deeper understanding of cross-platform user behavior in the auto industry. By leveraging these insights, decision-makers can make informed strategic choices to drive growth and innovation.