Leading Dining & Restaurants Brands in Spain: Q1 2025 Analysis

Introduction

The dining and restaurant sector in Spain has experienced a surge in digital engagement during the first quarter of 2025. Leading brands like McDonald's, La Fourchette (TheFork.com), and KFC have maintained robust online presences through both their websites and apps. This article explores the trends and data from Q4 2024 to Q1 2025, highlighting each brand's performance using insights provided by Sensor Tower's comprehensive tools.

McDonald's

McDonald's digital footprint remains strong, with its website mcdonalds.com and McDonald's App playing pivotal roles.

• Audience Trends: The website saw a dip in visits from 4.5M in November 2024 to around 3.7M by March 2025. Monthly true audience figures were stable, hovering around 3.7M throughout the quarter.

• App Engagement: The app's monthly active users remained consistently above 3.3M, peaking in March 2025.

• Ad Spend & Channels: Monthly ad spending was highest in January 2025 at over $0.5M, with most impressions coming from Instagram and Facebook.

La Fourchette (TheFork.com)

TheFork's platform, available at thefork.com and through the TheFork App, demonstrates a balanced web and app presence.

• Audience Trends: A notable spike occurred in January 2025, with visits surpassing 5.3M. Monthly true audience figures consistently stayed above 1M.

• App Engagement: The app saw monthly active users peak at around 810K in February 2025.

• Ad Spend & Channels: Monthly ad expenditure fluctuated, with the highest spend in March 2025 at approximately $80K, predominantly on Facebook and Instagram.

KFC

KFC's digital strategy involves its kfc.com site and the KFC App.

• Audience Trends: January 2025 saw a peak in website visits at over 2.4M. Monthly true audience numbers were stable, averaging around 760K.

• App Engagement: The app maintained a steady monthly active user base, with active users around 740K in March 2025.

• Ad Spend & Channels: Monthly ad spend peaked at over $240K in January 2025, with significant impressions from Instagram and Facebook.

Conclusion

The first quarter of 2025 highlighted the robust digital strategies of McDonald's, La Fourchette, and KFC in Spain's dining and restaurant category. Sensor Tower's unparalleled insights into cross-platform user behavior, through tools like Web Insights, Pathmatics, and App Performance Insights, provide critical data, allowing these brands to make informed decisions.

For more detailed insights, Sensor Tower's solutions offer a unique perspective on the digital landscape, essential for staying ahead in today's competitive market.