Leading Brands in Spain's Experiences & Events Category: Q1 2025 Overview

In the dynamic world of Experiences & Events, several brands have emerged as leaders in Spain, particularly in Q1 2025. This article delves into the performance of Ticketmaster, Fever Labs, Inc., and viagogo AG, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data provides unparalleled insights into these brands' cross-platform performances.

Ticketmaster

Ticketmaster has maintained its position as a leading platform for event tickets through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q4 2024 to Q1 2025, Ticketmaster's website traffic exhibited fluctuations, peaking in February with over 16M visits. The monthly true audience remained stable above 1.1M throughout the quarter, with a notable increase in web-only visitors in February.

• App Engagement: The app saw a rise in monthly active users, reaching over 260K in February, indicating a strong preference for mobile ticket purchases.

• Ad Spend & Channels: Monthly advertising spend varied, with a peak in January at approximately $54K, primarily on Facebook and Instagram, driving significant impressions across these platforms.

Fever Labs, Inc.

Fever Labs, Inc. continues to captivate the Spanish audience with its offerings on feverup.com and the Fever: Events & Tickets app.

• Audience Trends: The website experienced a steady increase in visits, peaking in December with over 4.2M visits. The monthly true audience consistently surpassed 750K, showcasing a balanced mix of web and app users.

• App Engagement: The app's monthly active user base was robust, exceeding 330K in March, reflecting strong user engagement.

• Ad Spend & Channels: Fever Labs invested heavily in advertising, with over $1.5M spent monthly, predominantly on Facebook and Instagram, achieving billions of impressions.

viagogo AG

viagogo AG offers a unique perspective in the ticketing industry through its website, viagogo.com, and the viagogo Tickets app.

• Audience Trends: The website's traffic showed a gradual decline from October 2024 to March 2025, with visits decreasing to around 1.8M by March. The monthly true audience remained stable, maintaining figures above 230K.

• App Engagement: The app engagement was relatively low, with monthly active users slightly above 5K in March.

• Ad Spend & Channels: viagogo's ad spend was minimal, with sporadic investments primarily on Facebook, resulting in limited impressions.

Conclusion

The Experiences & Events category in Spain showcases diverse strategies among leading brands. Ticketmaster's robust web presence, Fever Labs' balanced cross-platform engagement, and viagogo's focused web strategy highlight the varied approaches in capturing audience attention. Sensor Tower's comprehensive data, including Web Insights, Pathmatics, and App Performance Insights, provides essential insights for understanding these market trends. This data empowers decision-makers with the strategic foresight needed to thrive in this competitive landscape.

By leveraging Sensor Tower's analytics, businesses can make informed decisions, optimize their strategies, and achieve sustained growth in the Experiences & Events sector.