Leading Film & Television Brands in Spain: Q1 2025 Analysis

Introduction

In the dynamic landscape of Film & Television, brands like Corporación de Radio y Televisión Española, S.A. (RTVE), Netflix, and Prime Video have established themselves as leaders in Spain. This article delves into their performance from Q4 2024 to Q1 2025, exploring trends in audience engagement across web and app platforms. Powered by Sensor Tower’s comprehensive data, we provide insights into cross-platform user behavior, advertising strategies, and engagement metrics.

Corporación de Radio y Televisión Española, S.A. (RTVE)

RTVE's digital presence is anchored by its website, rtve.es, and the RTVE Play Android TV app.

• Audience Trends: The website displayed a dramatic spike in visits in March 2025, reaching approximately 142M, up from 36M in February. The monthly true audience also saw a significant increase, peaking at over 8.5M in March.

• App Engagement: The RTVE Play Android TV app maintained a stable monthly active user base, with users hovering around 190K throughout the quarter.

• Ad Spend & Channels: RTVE's monthly ad spend decreased steadily, from over $54K in October 2024 to about $14.5K in March 2025, with the majority of impressions coming from Instagram.

Netflix, Inc.

Netflix's dominance is evident through its website, netflix.com, and the Netflix app.

• Audience Trends: The website experienced consistent growth, peaking at roughly 165M visits in January 2025. The monthly true audience remained stable above 8.4M.

• App Engagement: The Netflix app saw a steady increase in monthly active users, reaching over 6.4M by January 2025.

• Ad Spend & Channels: Netflix's advertising efforts saw a significant surge, with monthly ad spend exceeding $1.6M in March 2025, largely driven by Facebook and Instagram campaigns.

Prime Video

Prime Video's reach is bolstered by its website, primevideo.com, and the Amazon Prime Video app.

• Audience Trends: The website consistently attracted over 90M visits by March 2025, with a monthly true audience consistently surpassing 5.5M.

• App Engagement: The app maintained a strong monthly active user base, with users reaching approximately 3.8M in March 2025.

• Ad Spend & Channels: Prime Video's monthly ad spend peaked in December 2024, exceeding $799K, with significant impressions across Facebook and Instagram.

Conclusion

The analysis highlights the robust digital strategies of RTVE, Netflix, and Prime Video in Spain's competitive Film & Television category. Through Sensor Tower’s unmatched cross-referencing capabilities, brands can gain critical insights into audience behavior across web and app platforms. Sensor Tower remains an essential tool for understanding the nuances of digital engagement and advertising effectiveness in this vibrant sector.

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