Leading Brands in Spain's Food Delivery Services: Q1 2025 Analysis

In Q1 2025, the food delivery sector in Spain showcased significant trends among leading brands. Leveraging Sensor Tower's comprehensive data, we delve into the performance of UberEATS, HelloFresh, and DoorDash, examining their web and app presence, user engagement, and advertising strategies.

UberEATS for Customers

UberEATS maintains a robust presence with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website saw fluctuating visits, starting at over 6.3M in January and decreasing to about 5.1M by March. The monthly deduplicated audience remained above 2.7M throughout the quarter, with a notable increase in March.

• App Engagement: The app's monthly active user base was stable, with around 1.3M users.

• Ad Spend & Channels: UberEATS invested significantly in advertising, with monthly spending peaking at over $580K in January. Facebook and Instagram were the primary channels, generating substantial monthly impressions, particularly in January.

HelloFresh

HelloFresh's digital footprint is anchored by hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website experienced varying traffic, peaking at over 1.6M visits in February. The monthly deduplicated audience was consistent, hovering around 150K.

• App Engagement: The app's monthly active users showed slight growth, reaching approximately 64K in March.

• Ad Spend & Channels: With monthly ad spend surpassing $210K in February, HelloFresh focused on Facebook and Instagram, with Snapchat also contributing significantly to monthly impressions.

DoorDash For Customers

DoorDash's presence includes order.online and the DoorDash - Food Delivery app.

• Audience Trends: The website visits saw a sharp increase in February, reaching nearly 500K. The monthly deduplicated audience was stable around 41K.

• App Engagement: The app had a small but steady monthly active user base, slightly increasing to over 22K by March.

• Ad Spend & Channels: DoorDash's monthly ad spend was minimal, with under $300 spent in January, primarily on Facebook and Instagram.

Conclusion

The first quarter of 2025 illustrated varied strategies and outcomes for UberEATS, HelloFresh, and DoorDash in Spain's food delivery market. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide a clear view of these trends, highlighting the critical role of cross-platform analysis in understanding user behavior and advertising effectiveness. By leveraging these insights, decision-makers can drive strategic growth and optimize market positioning. Explore Sensor Tower's products to gain a competitive edge in the ever-evolving digital landscape.