Leading Brands in ES Gaming Category: Q1 2025 Insights

In the ever-evolving world of gaming, understanding audience behavior across platforms is crucial. Sensor Tower provides unparalleled insights into these dynamics, allowing brands to make informed decisions. Here, we explore the performance of three leading brands—Roblox, Steam, and PlayStation Store—during Q4 2024 to Q1 2025.

Roblox (Mobile)

Roblox is renowned for its immersive user-generated content platform, attracting a diverse audience across its website, roblox.com, and the Roblox app.

• Audience Trends: The website experienced a dip in monthly visits from October to February, before rebounding to over 164M in March. Monthly unique visits showed a steady increase, peaking at over 2.5M by March.

• App Engagement: The app maintained a stable monthly active user base, with users fluctuating around 4.6M by March. The mobile platform consistently attracted a larger audience compared to the web.

• Ad Spend & Channels: Interestingly, Roblox reported no monthly ad spend in the gaming category during this period, indicating organic growth and a strong existing user base.

Steam

Steam, a leader in digital game distribution, encompasses steamcommunity.com and store.steampowered.com, alongside the Steam app.

• Audience Trends: Both websites experienced a notable increase in monthly visits in December, with store.steampowered.com reaching over 6.9M visits. Monthly unique visits also rose significantly during this period.

• App Engagement: The Steam app saw growth in monthly active users, peaking at around 394K in March, showcasing a stable engagement with its mobile audience.

• Ad Spend & Channels: Steam's advertising, primarily on Instagram, peaked in January with a monthly spend of over $3K, resulting in approximately 1.5M impressions.

PlayStation Store

The PlayStation ecosystem, a cornerstone in console gaming, includes playstation.com and the PlayStation App.

• Audience Trends: The website's monthly visits surged in December, exceeding 9.5M, likely due to holiday promotions. Monthly unique visits mirrored this trend, peaking above 800K.

• App Engagement: The PlayStation App maintained a steady monthly active user base, with users around 636K in March, indicating robust engagement.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, with a slight increase in March, predominantly on Facebook and Instagram, generating over 140K impressions.

Conclusion

Sensor Tower's comprehensive data underscores the dynamic nature of the gaming industry. With insights from our Web Insights, App Performance Insights, and Pathmatics, brands can strategically navigate the competitive landscape. These insights are critical for understanding cross-platform user behavior and optimizing engagement strategies in the gaming sector. Sensor Tower’s consolidated data offers unique advantages for decision-makers aiming to capitalize on growth opportunities.