Leading Health & Wellness Brands in Spain: Q1 2025 Insights

In the ever-evolving Health & Wellness category in Spain, several brands have emerged as leaders. This article delves into the performance and trends of three key players: Wikiloc Outdoor SL, Strava, Inc., and Komoot, from Q4 2024 to Q1 2025. Sensor Tower's comprehensive data provides a unique cross-referencing of web, app, and advertising metrics, offering unparalleled insights into these brands' digital presence.

Wikiloc Outdoor SL

Wikiloc Outdoor SL maintains a strong presence with its website wikiloc.com and the Wikiloc - Trails of the World app.

• Audience Trends: The website experienced a peak in January 2025 with over 9M visits, followed by a slight decline to around 8.9M in March. The monthly true audience remained stable above 1.9M throughout the quarter.

• App Engagement: The app's monthly active users peaked in January 2025 at over 1.4M, with a gradual decrease to approximately 1.3M by March.

• Ad Spend & Channels: Interestingly, Wikiloc reported no monthly ad spend or impressions, reflecting a focus on organic growth.

Strava, Inc.

Strava, Inc. continues to capture the market with its website strava.com and the Strava: Run, Bike, Hike app.

• Audience Trends: Strava.com saw consistent growth, reaching over 10.7M visits by March 2025. The monthly true audience hovered around 2M throughout the quarter.

• App Engagement: The app maintained stable user engagement, with monthly active users peaking in February at nearly 2M.

• Ad Spend & Channels: Strava's advertising efforts were modest, with a maximum monthly spend of around $844 in October 2024, primarily on Instagram and Facebook.

Komoot

Komoot's digital footprint is marked by its website komoot.com and the komoot - hike, bike & run app.

• Audience Trends: The website witnessed a notable spike in January 2025, with visits surpassing 3.8M, before stabilizing around 2M in March.

• App Engagement: The app's monthly active users increased in February, reaching over 310K, showing a recovery from a dip in December 2024.

• Ad Spend & Channels: Similar to Wikiloc, Komoot reported no monthly ad spend, indicating a reliance on user-driven growth.

Conclusion

The Health & Wellness sector in Spain is witnessing dynamic shifts, with brands like Wikiloc, Strava, and Komoot leading the charge. Sensor Tower's extensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' strategies and market positioning. As the market evolves, these insights are invaluable for understanding cross-platform user behavior and digital engagement trends. Sensor Tower’s data is a crucial asset for decision-makers aiming to navigate and succeed in this competitive landscape. Explore Sensor Tower’s products to gain a strategic edge in the Health & Wellness sector.