Leading Brands in Health & Wellness: A Q1 2025 Analysis

In the ever-evolving Health & Wellness sector, digital platforms continue to play a pivotal role in shaping user experiences. In Q1 2025, Strava, Inc., Wikiloc Outdoor SL, and Komoot emerged as leading brands with substantial monthly deduplicated audiences across their websites and apps. Using Sensor Tower's comprehensive data, we explore the performance and trends of these brands from Q4 2024 to Q1 2025.

Strava, Inc.

Strava is renowned for its digital ecosystem that includes its website, strava.com, and the Strava: Run, Bike, Hike app, catering to fitness enthusiasts worldwide.

• Audience Trends:

  • The monthly deduplicated audience remained stable above 2M throughout Q1 2025, with slight fluctuations.

  • The web platform consistently attracted more visitors than the app alone, with visits per unique visitor peaking at 24 in March.

• App Engagement:

  • Monthly active users on the app hovered around 680K, indicating steady engagement.

• Ad Spend & Channels:

  • Minimal monthly ad spend in Q1, with a focus on Instagram for impressions. Peaks in October with 400K impressions followed by a decline.

Wikiloc Outdoor SL

Wikiloc is known for facilitating outdoor adventures through its website, wikiloc.com, and the Wikiloc - Trails of the World app.

• Audience Trends:

  • The monthly deduplicated audience consistently exceeded 1.8M, with a notable increase in January.

  • Web visits peaked in February at over 9M, indicating a preference for the website.

• App Engagement:

  • Monthly app active users remained stable, fluctuating slightly above 150K.

• Ad Spend & Channels:

  • No monthly ad spend recorded, suggesting reliance on organic growth.

Komoot

Komoot excels in providing route planning for outdoor activities through its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends:

  • The website saw a significant spike in visits in January, reaching over 2.6M.

  • The monthly deduplicated audience remained around 400K, with fluctuations in web-only visitors.

• App Engagement:

  • Monthly app active users decreased slightly, maintaining around 270K.

• Ad Spend & Channels:

  • A significant monthly ad spend in October on Facebook with over 2.3M impressions, followed by no further spending.

Conclusion

The Health & Wellness category continues to thrive with these leading brands capitalizing on both web and app platforms. Sensor Tower's unparalleled data insights provide a comprehensive view of these trends, offering critical insights into cross-platform user behavior. As these brands continue to evolve, Sensor Tower remains an essential tool for understanding their digital impact.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.