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In the dynamic realm of Spain's Music & Podcasts sector, Q1 2025 unveiled pivotal trends among leading brands. This analysis delves into the performance of Spotify, YouTube Music, and SoundCloud Limited, emphasizing their web and app presence, audience engagement, and advertising strategies. Sensor Tower’s comprehensive data delivers a unique perspective on these brands’ cross-platform behaviors.
Spotify's digital footprint in Spain remains impressive, with both its website, spotify.com, and app, Spotify: Music and Podcasts, showing strong engagement.
Audience Trends: The monthly true audience remained stable above 12M throughout Q1 2025. The website experienced a noticeable increase in visits, peaking at over 204M in March.
App Engagement: The app maintained a robust monthly active user base, with active users climbing to approximately 11.7M by March.
Ad Spend & Channels: Monthly ad spend saw fluctuations, with a notable peak in December at nearly $1M, primarily across Instagram and Snapchat channels. Monthly impressions were highest during this period, exceeding 500M.
YouTube Music continues to be a major player, with its website, music.youtube.com, and app, YouTube Music, attracting a diverse audience.
Audience Trends: The monthly true audience reached nearly 4.6M by March, with a significant increase in web visits, culminating in over 183M.
App Engagement: Monthly app active users peaked at around 3.9M in March, showing a steady upward trend from the previous quarter.
Ad Spend & Channels: Monthly ad spend was minimal, with only small investments in Facebook and Instagram during Q4 2024, and no spending in Q1 2025.
SoundCloud's presence, through its website, soundcloud.com, and app, Soundcloud: The Music You Love, continues to evolve.
Audience Trends: The monthly true audience saw growth, reaching over 1M by March. Web visits peaked in January with over 12M visits.
App Engagement: The app's monthly active users surged to approximately 731K in March, indicating a growing mobile audience.
Ad Spend & Channels: Monthly ad spend was concentrated on Facebook and Instagram, peaking in December with spending over $13K and impressions surpassing 6M.
In summary, Q1 2025 demonstrated significant engagement and strategic advertising among Spain's leading Music & Podcasts brands. Spotify, YouTube Music, and SoundCloud Limited each showcased unique strengths across web and app platforms. Sensor Tower's unparalleled data insights offer a comprehensive view of these brands' market dynamics, essential for understanding cross-platform consumer behaviors in this competitive landscape. For more on how Sensor Tower can empower your strategic decisions, explore our products and services.