Leading Brands in News & Magazines: Q1 2025 Performance Overview

In the dynamic landscape of digital news and magazines, certain brands have consistently captured significant audience attention. This article delves into the performance of three leading brands in the category: Dailymotion, BBC News, and CNN. Using Sensor Tower's comprehensive data, we analyze audience trends, app engagement, and advertising strategies for Q4 2024 to Q1 2025.

Dailymotion

Dailymotion's digital presence is marked by its website, dailymotion.com, and the Dailymotion Social Video App.

• Audience Trends: The website experienced fluctuations in visits from October 2024 to March 2025, with a notable dip in January 2025 followed by a recovery in March, reaching over 13M visits. The monthly deduplicated audience remained stable above 1M throughout Q1 2025.

• App Engagement: The app saw a steady increase in monthly active users, peaking at around 24K in March 2025, indicating a growing preference for mobile engagement.

• Ad Spend & Channels: Dailymotion's ad spending ceased after December 2024, with significant impressions previously achieved through Facebook and Instagram.

BBC News

BBC's digital reach is powered by bbc.com and the BBC: World News & Stories app.

• Audience Trends: The website maintained robust traffic, with visits consistently around 6M monthly in Q1 2025. The monthly deduplicated audience hovered around 450K, with web-only visitors dominating.

• App Engagement: The app showed stable user engagement, with monthly active users peaking at 61K in March 2025.

• Ad Spend & Channels: BBC News invested significantly in advertising, with a peak monthly spend of nearly $10K in November 2024, primarily on Facebook and Instagram, yielding millions of impressions.

CNN

CNN's digital ecosystem includes cnn.com and the CNN: Live & Breaking News app.

• Audience Trends: CNN saw an increase in visits in Q1 2025, with unique visits crossing 380K in March. The monthly deduplicated audience showed a gradual rise, peaking at over 380K.

• App Engagement: The app maintained a stable monthly active user base, with active users exceeding 15K throughout Q1 2025.

• Ad Spend & Channels: CNN's advertising efforts fluctuated, with a notable monthly spend in February 2025, focusing on Facebook, which brought in substantial impressions.

Conclusion

The analysis of these leading brands in the News & Magazines category reveals diverse strategies and audience engagements across platforms. Dailymotion, BBC News, and CNN continue to leverage both web and mobile platforms effectively. Sensor Tower's unparalleled data insights provide a critical understanding of cross-platform user behavior, supported by our Web Insights, Pathmatics, and App Performance Insights services.

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