Leading Brands in Personal Health & Fitness: Q1 2025 Overview

In the fast-paced world of personal health and fitness, several brands have emerged as leaders in engaging audiences across web and app platforms. This article delves into the performance of Strava, Inc., Komoot, and MyFitnessPal, Inc. from Q4 2024 to Q1 2025, highlighting trends and insights provided by Sensor Tower's comprehensive data.

Strava, Inc.

Strava is renowned for its fitness tracking and social network for athletes, offering a platform for users to share their activities and compete with others. Strava's digital presence is robust, with its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: Strava.com saw a steady increase in visits, climbing from 5.5M in October to over 10M by March. Monthly unique visits also showed growth, indicating a rising interest in their services.

• App Engagement: The app maintained a stable monthly active user base, hovering around 680K throughout Q1 2025.

• Ad Spend & Channels: Strava's monthly ad spend peaked in October at just over $800, primarily on Instagram, before tapering off in subsequent months.

Komoot

Komoot is known for its outdoor navigation app, providing detailed maps and route planning for hiking, biking, and running. Komoot's presence is marked by komoot.com and the komoot - hike, bike & run app.

• Audience Trends: The website experienced a significant surge in January, reaching nearly 2.9M visits, before stabilizing around 1.3M in March.

• App Engagement: The app's monthly active users remained consistent, with a slight decrease to about 260K by March.

• Ad Spend & Channels: Komoot's monthly advertising was concentrated in October with a spend of approximately $4.7K on Facebook, achieving over 2.3M impressions.

MyFitnessPal, Inc.

MyFitnessPal is a leading app for calorie counting and diet tracking, helping users achieve their fitness goals through comprehensive nutritional data. MyFitnessPal's ecosystem includes myfitnesspal.com and the MyFitnessPal: Calorie Counter app.

• Audience Trends: The website saw a peak in January with visits reaching around 395K, maintaining stability through March.

• App Engagement: The app's monthly active user base grew from 230K in December to nearly 300K by March.

• Ad Spend & Channels: Notably, MyFitnessPal did not invest in advertising during this period, focusing instead on organic growth.

Conclusion

These insights underscore how Strava, Komoot, and MyFitnessPal are effectively engaging their audiences across platforms. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these trends. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.

Stay tuned for more updates as we continue to track the evolving landscape of personal health and fitness.