Leading Personal Health & Fitness Brands in Spain: Q1 2025 Insights

In the dynamic landscape of personal health and fitness, digital platforms are playing a pivotal role in shaping consumer habits. In Spain, Q1 2025 witnessed significant trends among leading brands such as Strava, Komoot, and MyFitnessPal. Utilizing Sensor Tower's comprehensive data, this article delves into their performance across websites and apps, highlighting key trends and audience behaviors.

Strava, Inc.

Strava's digital ecosystem, featuring strava.com and the Strava: Run, Bike, Hike app, showcased notable trends from Q4 2024 to Q1 2025.

• Audience Trends: The website consistently attracted over 9M monthly visits, peaking in March 2025. The true monthly audience remained stable above 2M throughout the quarter, with a balanced distribution between app and web users.

• App Engagement: The app maintained a strong presence with around 1.9M monthly active users. A slight dip in March suggests seasonal fluctuations.

• Ad Spend & Channels: Advertising efforts were modest, with a monthly spend under $1K across platforms like Instagram. Impressions followed a similar trend, focusing on key months.

Komoot

Komoot's presence, through komoot.com and the komoot - hike, bike & run app, revealed interesting audience dynamics.

• Audience Trends: The website experienced a peak in January 2025 with over 3.8M monthly visits. True monthly audience figures fluctuated, hovering around 400K, with a strong preference for app-only usage.

• App Engagement: The app saw a rise in monthly active users in February, reaching over 300K, indicating increased engagement during this period.

• Ad Spend & Channels: Komoot did not engage in paid advertising during this timeframe, suggesting organic growth strategies.

MyFitnessPal, Inc.

MyFitnessPal's offerings via myfitnesspal.com and the MyFitnessPal: Calorie Counter app demonstrated steady engagement.

• Audience Trends: The website saw gradual growth, with visits exceeding 800K by March 2025. True monthly audience figures were consistent, with the app retaining a majority of users.

• App Engagement: The app maintained around 300K monthly active users, peaking in January with over 340K.

• Ad Spend & Channels: Similar to Komoot, MyFitnessPal did not allocate budget to digital advertising, focusing instead on organic user acquisition.

Conclusion

The Personal Health & Fitness category in Spain is marked by diverse strategies and audience engagement patterns. Strava, Komoot, and MyFitnessPal each exhibit unique strengths across web and app platforms. Sensor Tower's unparalleled data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these cross-platform behaviors, empowering brands to optimize their digital presence. By leveraging these insights, decision-makers can strategically position their brands to capture and engage their target audiences effectively.