Leading Brands in Travel Booking: Q1 2025 Insights

As the travel industry continues to evolve, leading brands in the Travel Booking Services & Travel Agencies category have shown remarkable performance in Q1 2025. In this article, we delve into the data trends from Q4 2024 to Q1 2025 for three major players: Booking.com, Skyscanner Ltd, and TripAdvisor. Sensor Tower's comprehensive data offers unique insights into these brands' digital presence, audience engagement, and advertising strategies.

Booking.com

Booking.com, a titan in the travel booking industry, has demonstrated impressive growth across its platforms.

• Audience Trends: The website, booking.com, saw a significant uptick in visits, peaking at 138M in March 2025. The monthly deduplicated audience remained stable above 11M throughout the quarter, with a notable increase in app and web users.

• App Engagement: The Booking.com: Hotels & Travel app experienced a steady rise in active users, reaching over 5M monthly active users by March 2025, indicating a strong preference for mobile engagement.

• Ad Spend & Channels: Monthly advertising spend surged dramatically in March, exceeding $3.7M, with significant impressions on Facebook and Instagram. This strategic focus on social media channels contributed to broad audience reach.

Skyscanner Ltd

Skyscanner Ltd continues to be a key player with a consistent digital footprint.

• Audience Trends: Skyscanner.com maintained a stable audience, with visits per unique visitor remaining around 13-15. The monthly deduplicated audience hovered around 3.2M in March 2025, highlighting a balanced web and app presence.

• App Engagement: The Skyscanner Flights Hotels Cars app saw a peak in monthly active users at approximately 1.2M in March, reflecting a robust mobile user base.

• Ad Spend & Channels: Despite a modest monthly advertising budget, Skyscanner effectively utilized Facebook, generating substantial impressions with relatively low spend.

TripAdvisor

TripAdvisor remains a trusted choice for travelers, with stable engagement across its platforms.

• Audience Trends: Tripadvisor.com showed consistent performance, with unique visits stabilizing around 2.5M in March. The monthly deduplicated audience also remained steady at approximately 2.8M.

• App Engagement: The Tripadvisor: Plan & Book Trips app maintained a consistent monthly active user base, with active users nearing 85K by March 2025.

• Ad Spend & Channels: TripAdvisor focused its modest monthly ad spend on Facebook, achieving significant impressions, which underscores the platform's effectiveness in reaching its audience.

Conclusion

The travel booking sector continues to thrive, with Booking.com, Skyscanner Ltd, and TripAdvisor leading the charge. Sensor Tower's unparalleled data insights provide a comprehensive view of these brands' performance across web and app platforms, highlighting trends critical for understanding consumer behavior. For businesses aiming to navigate this competitive landscape, leveraging such data is invaluable.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.