Leading Brands in France's Advertising & Marketing Sector: Q1 2025 Analysis

Introduction

In Q1 2025, the Advertising & Marketing category in France experienced significant activity from key players. Fiverr International Limited, Google Ads, and HubSpot, Inc. distinguished themselves with impressive digital presences across websites and apps. Utilizing Sensor Tower's unparalleled data offerings, we delve into each brand's performance, exploring audience trends, app engagement, and advertising strategies.

Fiverr International Limited

Fiverr, a leading online marketplace for freelance services, boasts a robust digital footprint through its website, fiverr.com, and the Fiverr - Freelance Service app.

• Audience Trends:

  • Website visits fluctuated throughout Q4 2024 and Q1 2025, peaking at over 6.7M in October and stabilizing around 4.5M by March.

  • The monthly true audience remained stable above 230K in Q1 2025, with a slight increase in March.

• App Engagement:

  • Monthly active users grew steadily, reaching almost 130K by March 2025, indicating increased mobile engagement.

• Ad Spend & Channels:

  • Monthly ad spend saw a significant rise, especially in March, exceeding $160K, with YouTube being the dominant channel.

Google Ads

Google Ads commands a strong presence through its website, ads.google.com, and the Google Ads app.

• Audience Trends:

  • Website visits surged in January 2025, reaching nearly 5.8M, but tapered to around 3.6M by March.

  • The monthly true audience remained above 140K in March, with a notable rise in app-only visitors.

• App Engagement:

  • Monthly active users increased consistently, with numbers nearing 44K by March 2025.

• Ad Spend & Channels:

  • Total monthly ad spend was substantial, peaking at over $220K in October, with Instagram and Facebook leading in impressions.

HubSpot, Inc.

HubSpot, a renowned platform for inbound marketing, sales, and customer service, maintains a strong online presence through hubspot.com and the HubSpot app.

• Audience Trends:

  • Website visits peaked in January 2025 at over 9.2M, with a slight decrease to 7.8M by March.

  • The monthly true audience showed a steady increase, surpassing 130K by March, with web-only visitors dominating.

• App Engagement:

  • The app maintained a stable monthly active user base, with active users hovering around 38K.

• Ad Spend & Channels:

  • Monthly ad spend varied, with a notable increase in November, exceeding $100K, mainly via Facebook.

Conclusion

These leading brands in France's Advertising & Marketing sector demonstrate diverse strategies and growth patterns. Sensor Tower's comprehensive datasets, including Web Insights, Pathmatics, and App Performance Insights, provide invaluable insights into cross-platform user behavior, helping brands to refine their strategies and optimize their digital presence. By leveraging these insights, decision-makers can gain a competitive edge, ensuring strategic growth and enhanced market positioning.