Leading Beauty Retail Brands in France: Q1 2025 Analysis

Introduction

In the dynamic world of beauty retail, brands are constantly evolving to capture consumer attention. In France, Sephora, Nocibé, and Notino have emerged as leaders in Q1 2025, each showcasing unique strengths across digital platforms. Sensor Tower's comprehensive data offers unparalleled insights into their performances, highlighting web and app engagement, advertising trends, and more.

Sephora

Sephora's digital presence is robust, featuring its website, sephora.com, and the Sephora app.

• Audience Trends: From Q4 2024 to Q1 2025, sephora.com experienced fluctuations with visits peaking in December 2024 at 49M and stabilizing around 26M by March 2025. The monthly deduplicated audience remained consistently above 4M.

• App Engagement: The Sephora app saw a steady monthly active user base, hovering around 360K to 430K during this period.

• Ad Spend & Channels: Sephora's monthly advertising spend was dynamic, with a notable increase in March 2025 reaching over $1M. Facebook and Instagram were key channels, delivering the majority of impressions.

Nocibé

Nocibé's strong digital strategy is evident through its website, nocibe.fr, and the Nocibé app.

• Audience Trends: The website's visits peaked in November 2024 at over 21M, with a gradual decline to around 15M by March 2025. The monthly deduplicated audience consistently exceeded 2M.

• App Engagement: The app's monthly active users reached a high of 80K in December 2024, before stabilizing to approximately 45K by March 2025.

• Ad Spend & Channels: Nocibé's monthly ad spend peaked in December 2024 at over $500K, with Facebook and Instagram as primary channels, delivering significant impressions.

Notino

Notino's digital footprint includes notino.com and the Notino: profumi e cosmetici app.

• Audience Trends: Notino.com saw a spike in visits in March 2025, reaching over 6M, with monthly deduplicated audience numbers exceeding 560K.

• App Engagement: The app maintained a steady increase in monthly active users, peaking at around 84K in February 2025.

• Ad Spend & Channels: Notino's monthly ad spend was most notable in December 2024 at over $160K, predominantly on Instagram, which delivered the highest impressions.

Conclusion

Sephora, Nocibé, and Notino each demonstrate unique strategies in the beauty retail market in France, leveraging both web and app platforms to engage their audiences effectively. Sensor Tower's insights, through offerings like Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of these brands' digital strategies, showcasing their strengths in audience engagement and advertising reach. With Sensor Tower's consolidated data, decision-makers are equipped with the tools needed to navigate and capitalize on market trends effectively.