Leading Beauty Retail Brands in France: Q1 2025 Insights

In the ever-evolving world of beauty retail, staying ahead requires a keen understanding of digital trends. In Q1 2025, leading brands in France such as Sephora, Nocibé, and Notino have shown remarkable digital presence and audience engagement. Utilizing Sensor Tower's comprehensive data, we delve into the performance of these brands across their websites and apps, uncovering trends from Q4 2024 to Q1 2025.

Sephora

Sephora, a global leader in beauty retail, continues to dominate the sector with its innovative digital strategies. Known for its extensive range of cosmetics and skincare products, Sephora leverages its website, sephora.com, and the Sephora app to engage consumers effectively.

• Audience Trends: Sephora's monthly true audience remained robust, consistently surpassing 3.4M from Q4 2024 to Q1 2025. A notable peak was observed in December 2024, with over 4.8M monthly true audience, driven by holiday shopping.

• App Engagement: The Sephora app maintained a stable monthly active user base, hovering around 1.2M to 1.4M. This stability highlights strong mobile engagement, with a slight dip in February followed by a recovery in March.

• Ad Spend & Channels: Sephora's monthly advertising spend showed a strategic shift, with a peak in October 2024 at over $1.5M and a decline towards the end of the year. Facebook and Instagram were primary channels, consistently delivering high monthly impressions.

Nocibé

Nocibé, renowned for its wide selection of perfumes and beauty products, marks its presence with nocibe.fr and the Nocibé app.

• Audience Trends: Nocibé saw a stable monthly true audience, maintaining figures around 2M. The website was the dominant platform, with minimal overlap with app users.

• App Engagement: Monthly active users of the Nocibé app showed growth, reaching over 270K by March 2025, indicating a rising trend in mobile engagement.

• Ad Spend & Channels: Monthly ad spend peaked in December 2024 at over $500K, leveraging Facebook and Instagram for significant reach. A notable absence of spending on TikTok and YouTube in early 2025 was observed.

Notino

Notino, a leader in online beauty retail, combines a vast product range with a strong digital presence through notino.com and the Notino: profumi e cosmetici app.

• Audience Trends: Notino experienced a steady increase in web visits, particularly in March 2025, with visits nearing 7.6M. Monthly true audience figures remained above 500K, with a balanced distribution between app and web users.

• App Engagement: The Notino app saw a consistent rise in monthly active users, from around 80K in October 2024 to over 160K by March 2025, indicating growing mobile engagement.

• Ad Spend & Channels: Monthly ad expenditure was modest, with a peak in December 2024 at over $160K. Facebook and Instagram were the primary channels, with limited presence on YouTube.

Conclusion

The Q1 2025 data from Sensor Tower highlights the dynamic digital landscapes of Sephora, Nocibé, and Notino in France's beauty retail sector. These insights, powered by Sensor Tower's unparalleled cross-referencing capabilities, provide critical understanding of web and app user behaviors, as well as advertising trends. As brands continue to navigate the digital realm, leveraging detailed insights remains key to maintaining a competitive edge.

For more in-depth analysis, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offer comprehensive data solutions.