Leading Brands in France's Computers & Consumer Electronics Category: Q1 2025

Introduction

In the competitive landscape of France's Computers & Consumer Electronics sector, certain brands have distinguished themselves with significant digital presence and engagement. This article explores the performance of three leading brands—Back Market, Hewlett-Packard (HP), and Epson—over the course of Q4 2024 to Q1 2025. Leveraging data insights provided by Sensor Tower, we examine trends across their websites, apps, and advertising channels.

Back Market

Back Market stands out with a strong digital footprint, utilizing its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: From Q4 2024 to Q1 2025, backmarket.com experienced fluctuating visits, with a notable dip in January followed by a surge in March, reaching approximately 29M visits. The monthly true audience remained stable, hovering around 2.7M to 3.4M.

• App Engagement: The app saw a decline in monthly active users from 975K in November to about 667K in March, indicating a shift in user engagement patterns.

• Ad Spend & Channels: Back Market's monthly ad spend increased significantly in March to over $1.2M, with Instagram being the primary channel, delivering the highest impressions.

Hewlett-Packard (HP)

HP continues to maintain a robust digital presence through its website, hp.com, and the HP Smart app.

• Audience Trends: The website showed a consistent rise in visits, peaking at around 17M in March. The monthly true audience remained relatively stable above 3.5M throughout the period.

• App Engagement: HP Smart app maintained a steady monthly active user base, with users fluctuating slightly above 2M.

• Ad Spend & Channels: HP's monthly ad spend was more conservative, with a peak of approximately $57K in October, focusing primarily on Facebook and Instagram.

Epson

Epson leverages both its website, epson.com, and the Epson iPrint app to connect with its audience.

• Audience Trends: Epson.com saw a significant spike in visits in January, reaching close to 9.3M. The monthly true audience was stable around 1.3M to 1.5M.

• App Engagement: The Epson iPrint app maintained a consistent monthly active user base, with users around 1M.

• Ad Spend & Channels: Epson's monthly advertising spend decreased over the quarter, with Facebook serving as the dominant channel for impressions.

Conclusion

The data from Sensor Tower underscores the varied strategies and performances of leading brands in France's Computers & Consumer Electronics category. Back Market, HP, and Epson each demonstrate unique strengths and challenges, with insights that are critical for understanding cross-platform user behavior. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled visibility into these digital landscapes, empowering decision-makers with the tools needed for strategic planning.