Leading Brands in France's Computers & Consumer Electronics Category: Q1 2025 Overview

In the rapidly evolving Computers & Consumer Electronics sector, staying informed about brand performance is crucial. This article delves into the performance of leading brands in France—Hewlett-Packard (HP), Back Market, and Epson—during Q4 2024 to Q1 2025. Sensor Tower's unparalleled data insights provide a comprehensive look at these brands' digital presence across websites and apps.

Hewlett-Packard (HP)

HP is renowned for its innovative computing solutions and maintains a robust digital presence with its website, hp.com, and the HP Smart app.

• Audience Trends: From Q4 2024 to Q1 2025, hp.com saw a notable fluctuation in visits, peaking at 17M in January 2025. The monthly deduplicated audience remained stable above 3.7M.

• App Engagement: The HP Smart app's monthly active users increased, reaching over 850K in March 2025.

• Ad Spend & Channels: HP's monthly advertising spend was highest in October 2024 at around $57K. Instagram and Snapchat were key channels, with significant impressions.

Back Market

Back Market, known for its marketplace of refurbished electronics, showcases a strong digital strategy through its website, backmarket.com, and the Back Market - Buy & Sell tech app.

• Audience Trends: The website experienced a surge in visits, peaking at nearly 30M in March 2025. The monthly deduplicated audience hovered around 2.8M.

• App Engagement: The app's monthly active users were stable, with a slight dip to 217K in March 2025.

• Ad Spend & Channels: Back Market's monthly ad spend peaked in March 2025 at over $1.2M, with Instagram and TikTok leading in impressions.

Epson

Epson, a leader in imaging and printing solutions, maintains a significant digital footprint with its website, epson.com, and the Epson iPrint app.

• Audience Trends: Epson.com visits peaked at over 3.5M in March 2025. The monthly deduplicated audience reached approximately 1.5M.

• App Engagement: Epson iPrint app maintained stable monthly active users, around 260K in March 2025.

• Ad Spend & Channels: Epson's monthly ad spend was highest in October 2024 at over $126K, with Facebook driving the majority of impressions.

Conclusion

The Computers & Consumer Electronics category in France continues to thrive, with HP, Back Market, and Epson showcasing strong digital strategies. Sensor Tower's comprehensive data insights across web, app, and advertising platforms provide unparalleled visibility into these brands' performances. For detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.