Leading Consumer Finance Brands in France: Q1 2025 Overview

In the dynamic landscape of consumer finance in France, several brands have emerged as leaders, drawing significant audiences across their digital platforms. This article delves into the performance of BoursoBank, Societe Generale, and Wise Payments Limited during Q1 2025, leveraging comprehensive data provided by Sensor Tower.

BoursoBank

BoursoBank, renowned for its innovative banking solutions, anchors its digital presence with its websites, boursobank.com and boursorama.com, along with the BoursoBank app.

• Audience Trends:

  • boursobank.com maintained visits above 40M monthly, peaking in January.

  • boursorama.com experienced a spike in March, reaching over 25M monthly visits.

  • The monthly true audience consistently hovered around 8.9M, with a strong app presence.

• App Engagement:

  • The BoursoBank app sustained over 8M monthly active users throughout Q1, showing slight growth.

• Ad Spend & Channels:

  • Monthly ad spend peaked in January at approximately $470K, with significant impressions from Facebook and Instagram.

Societe Generale

Societe Generale, a staple in French banking, operates through societegenerale.com and the L'Appli SG app.

• Audience Trends:

  • The website visits remained stable, averaging around 4.5M monthly.

  • The monthly true audience was consistent at about 4.6M, with a strong web-only user base.

• App Engagement:

  • The L'Appli SG app users stayed around 4.2M monthly, indicating steady engagement.

• Ad Spend & Channels:

  • February saw the highest monthly ad spend, nearing $344K, with Facebook and Instagram as key channels.

Wise Payments Limited

Wise Payments, known for its international money transfer services, operates via wise.com and the Wise: International Transfers app.

• Audience Trends:

  • Unique visits to wise.com increased to over 500K by March.

  • The monthly true audience grew to approximately 1.2M, with balanced web and app visitors.

• App Engagement:

  • The app maintained a stable monthly user base of over 800K active users.

• Ad Spend & Channels:

  • Monthly ad spend peaked in January at about $80K, with Facebook leading in impressions.

Conclusion

The consumer finance sector in France is witnessing robust digital engagement across leading brands. Sensor Tower’s unparalleled data insights allow businesses to effectively analyze cross-platform user behavior, leveraging detailed web, app, and advertising data. For more insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.