Leading Brands in France's Dining & Restaurants Category: Q1 2025 Overview

In Q1 2025, the Dining & Restaurants category in France showcased impressive performances from leading brands like McDonald's, La Fourchette (TheFork.com), and KFC. These brands not only maintained robust user engagement across their digital platforms but also leveraged strategic advertising to enhance their presence. Sensor Tower's comprehensive data offerings provide deep insights into these trends, showcasing the power of cross-platform analysis.

McDonald's

McDonald's demonstrates a strong digital footprint, with its websites mcdonalds.com and mcdonalds-recrute.fr, along with the McDonald's app.

• Audience Trends: McDonald's sites experienced fluctuating visits, with mcdonalds.com reaching over 12M visits in March 2025. The monthly true audience figures remained stable, hovering around 6.3M in the same month, indicating a strong web presence. The mcdonalds-recrute.fr site also saw significant traffic, with visits peaking at around 4.5M in January.

• App Engagement: The McDonald's app consistently retained a high number of monthly active users, with figures slightly declining from 5.6M in January to about 5.4M in March, reflecting stable user engagement.

• Ad Spend & Channels: McDonald's monthly advertising spend saw a peak in February, exceeding $1.4M, primarily driven by YouTube and Facebook channels. Monthly impressions reached an impressive 331M, showcasing effective reach.

La Fourchette (TheFork.com)

La Fourchette's digital presence is robust, centered around its website thefork.com and the TheFork - Restaurant bookings app.

• Audience Trends: Thefork.com witnessed a notable increase in visits, peaking at 8.2M in December 2024. The monthly true audience showed growth, reaching over 2.3M in February 2025, highlighting a strong mix of web and app users.

• App Engagement: TheFork app's monthly active users rose to approximately 1.3M by March 2025, reflecting a growing preference for mobile restaurant bookings.

• Ad Spend & Channels: Monthly advertising spend peaked in February at around $154K, with a focus on Facebook and Instagram, achieving over 43M impressions.

KFC

KFC maintains a steady digital presence with its website kfc.com and the KFC app.

• Audience Trends: KFC's website visits remained stable, with a slight increase to 1.7M in March 2025. The monthly true audience also showed a positive trend, exceeding 1.1M in the same month.

• App Engagement: The KFC app saw a steady rise in monthly active users, reaching nearly 1M in March, indicating strong mobile engagement.

• Ad Spend & Channels: KFC's advertising efforts peaked in January with a monthly spend of over $1.2M, leveraging Instagram and YouTube to generate over 343M impressions.

Conclusion

The first quarter of 2025 has been dynamic for leading dining brands in France, with McDonald's, La Fourchette, and KFC showcasing solid digital strategies. Sensor Tower's data highlights their successful cross-platform engagement and strategic advertising efforts. Our unique capabilities in providing detailed insights across web, app, and advertising data continue to be invaluable for understanding market trends and consumer behavior.

For more insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.