Leading Brands in France's Dining & Restaurants Category: Q1 2025 Insights

In the first quarter of 2025, the Dining & Restaurants category in France witnessed remarkable digital engagement. Leading brands such as McDonald's, La Fourchette (TheFork.com), and KFC emerged as dominant players. Utilizing Sensor Tower's comprehensive data, we gain unique insights into these brands' performance across web, app, and advertising channels.

McDonald's

McDonald's is renowned for its global fast-food presence, and its digital footprint in France is equally impressive. The brand effectively utilizes its websites, mcdonalds-recrute.fr and mcdonalds.com, along with the McDonald's app.

• Audience Trends:

  • mcdonalds-recrute.fr experienced fluctuating visits, peaking in January 2025 with over 1.1M visits.

  • mcdonalds.com saw steady growth, exceeding 11M visits in March 2025.

  • The monthly deduplicated audience remained stable above 5.6M throughout Q1 2025, supported by a robust app user base.

• App Engagement:

  • The app consistently maintained a monthly active user base of 1.5M to 1.6M.

• Ad Spend & Channels:

  • Monthly advertising expenditure peaked in February 2025 at over $1.4M, with significant impressions on YouTube and TikTok.

La Fourchette (TheFork.com)

La Fourchette, known for revolutionizing restaurant reservations, has a strong digital presence through its website, thefork.com, and the TheFork app.

• Audience Trends:

  • Website visits surged in February 2025, reaching over 7.3M.

  • The monthly deduplicated audience increased, surpassing 2.2M in February 2025, with balanced web and app interactions.

• App Engagement:

  • The app's monthly active users grew steadily, reaching around 240K by March 2025.

• Ad Spend & Channels:

  • February 2025 marked the highest monthly ad spend at approximately $154K, predominantly on Facebook.

KFC

KFC, a global leader in fried chicken, executes a strategic digital approach via its website, kfc.com, and the KFC app.

• Audience Trends:

  • Website visits remained stable, peaking in March 2025 at over 870K.

  • The monthly deduplicated audience consistently exceeded 1M, with app users forming the majority.

• App Engagement:

  • The app maintained a steady monthly active user base of around 180K.

• Ad Spend & Channels:

  • January 2025 saw a significant increase in monthly ad spend, reaching over $1.2M, with Instagram and Facebook as key channels.

Conclusion

The first quarter of 2025 showcased the robust digital strategies of McDonald's, TheFork, and KFC in France's Dining & Restaurants category. Sensor Tower's unparalleled insights into cross-platform user behavior demonstrate the power of comprehensive data analysis. From web visits to app engagement and advertising spend, these brands leveraged a mix of channels to maintain their leading positions. For detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products are invaluable resources for understanding market dynamics.