Leading Financial Services Brands in France: Q1 2025 Overview

In the dynamic world of financial services, staying ahead requires a deep understanding of the digital landscape. This article delves into the performance of three leading brands in France's financial services sector during Q1 2025, based on data from Sensor Tower. We explore the trends and audience reach of Crédit Agricole Group, BoursoBank, and PayPal Mobile App, offering insights into their web and app presence.

Crédit Agricole Group

Crédit Agricole Group, a cornerstone of the financial sector, maintains a formidable digital presence with its main website, credit-agricole.com, and its app, Ma Banque.

• Audience Trends: The website experienced a fluctuating visitor count, peaking in January 2025 with over 68M visits. Meanwhile, the true monthly deduplicated audience remained stable, hovering around 12M throughout the quarter.

• App Engagement: The Ma Banque app maintained a steady monthly active user base of over 6.5M. The app's audience was significant compared to the web-only visitors, indicating a strong mobile preference.

• Ad Spend & Channels: Monthly advertising expenditure decreased from October 2024 to February 2025, with a slight uptick in March. The focus was on Instagram and Facebook, which garnered the most impressions, particularly in October 2024.

BoursoBank

BoursoBank, known for its innovative banking solutions, leverages its website, boursobank.com, and the BoursoBank app to reach its audience.

• Audience Trends: The website visits peaked in January 2025, reaching nearly 48M. The true monthly audience consistently surpassed 8.7M, with a well-balanced app and web presence.

• App Engagement: The BoursoBank app maintained a stable monthly active user base, with active users exceeding 2.5M by March 2025. This reflects a consistent mobile engagement trend.

• Ad Spend & Channels: January 2025 saw a significant rise in monthly ad spend, particularly on Facebook and Snapchat, leading to a substantial increase in impressions.

PayPal Mobile App

PayPal, a leader in digital payments, anchors its digital footprint with its website, paypal.com, and the app, PayPal - Pay, Send, Save.

• Audience Trends: The website maintained a strong presence with over 41M visits in March 2025. The monthly deduplicated audience was consistently above 11M.

• App Engagement: The PayPal app's active users saw a slight dip in February 2025 but rebounded to 4.9M by March, indicating resilient user engagement.

• Ad Spend & Channels: PayPal's advertising efforts were minimal, with negligible spending and impressions, focusing briefly on Instagram.

Conclusion

The financial services sector in France showcases diverse digital strategies across top brands. Crédit Agricole Group, BoursoBank, and PayPal each exhibit unique strengths in audience engagement and advertising. Sensor Tower's comprehensive data offers invaluable insights into these trends, highlighting the critical role of cross-platform analysis in understanding user behavior. Access to Web Insights, App Performance Insights, and Pathmatics through Sensor Tower empowers brands to make informed strategic decisions.

For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.