Leading Food Delivery Brands in France: An Analysis of Q1 2025

Introduction

In the dynamic food delivery market of France, several brands have distinguished themselves with substantial monthly audiences across their websites and apps. This article delves into the performance and trends of three leading brands: UberEATS, HelloFresh, and Vivino. Utilizing comprehensive data from Sensor Tower, we explore their audience trends, app engagement, and advertising strategies from Q4 2024 to Q1 2025.

UberEATS for Customers

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website consistently attracted over 23M monthly visits, peaking in December 2024. The monthly true audience remained stable above 9M throughout the quarter, with a significant portion accessing via the app.

• App Engagement: The app saw monthly active users exceeding 8M, showcasing a steady increase from October 2024 to January 2025.

• Ad Spend & Channels: UberEATS' monthly advertising spend decreased from over $2M in October 2024 to just above $1.2M in March 2025. Facebook and Instagram were the dominant channels, delivering the highest impressions.

HelloFresh

HelloFresh's digital strategy includes its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website experienced a notable increase in visits, surpassing 7M in January 2025. The monthly true audience hovered around 1M, with a balanced mix of web and app users.

• App Engagement: The app's monthly active user base grew steadily, reaching nearly 500K by March 2025.

• Ad Spend & Channels: HelloFresh significantly ramped up its monthly ad spend in January 2025, peaking at over $1.7M. YouTube and Facebook were key channels, providing substantial reach.

Vivino

Vivino's presence is marked by its website, vivino.com, and the Vivino: Buy the Right Wine app.

• Audience Trends: The website saw a decline in visits from 2.8M in October 2024 to just over 1M in March 2025. The monthly true audience remained stable around 1.1M, with the app dominating user access.

• App Engagement: The app maintained a strong monthly user base, with active users consistently over 900K.

• Ad Spend & Channels: Vivino's monthly advertising spend was modest, with a focus on Facebook, achieving limited impressions.

Conclusion

The food delivery landscape in France is dynamic, with UberEATS, HelloFresh, and Vivino leading the charge in Q1 2025. Sensor Tower's unparalleled data offerings provide critical insights into these brands' web and app performances, highlighting their strategic digital engagements. As these brands evolve, continuous monitoring through Sensor Tower's comprehensive tools will be essential for understanding market shifts and consumer behavior.

By leveraging Sensor Tower’s insights, decision-makers can gain strategic advantages, making informed choices in a competitive market. For more on how our analytics can drive your business success, explore our website insights and mobile app performance tools.