Leading Brands in France's Music & Podcasts Category: Q1 2025 Analysis

Introduction

In the ever-evolving landscape of digital music and podcasts, France's leading brands continue to captivate audiences through innovative platforms and engaging content. In Q1 2025, Spotify, Deezer (Blogmusik), and YouTube Music emerged as the frontrunners, each leveraging unique strengths across their websites and apps. Sensor Tower's comprehensive data insights, including Web Insights, App Performance Insights, and Pathmatics, provide an unparalleled view into these brands' cross-platform performances.

Spotify

Spotify's digital ecosystem thrives through its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: From Q4 2024 to Q1 2025, spotify.com experienced a steady increase in visits, surpassing 218M in March. The monthly deduplicated audience remained stable, exceeding 15M throughout the quarter.

• App Engagement: The app maintained a robust monthly active user base, hovering around 16M, with a slight increase observed in March.

• Ad Spend & Channels: Spotify's monthly ad spend saw a significant decline, with notable activity on Instagram. Impressions peaked at over 282M in December, reflecting a strategic focus on high-impact platforms.

Deezer (Blogmusik)

Deezer's presence is well-established through its website, deezer.com, and the Deezer: Music Player, Podcast app.

• Audience Trends: Deezer.com maintained high traffic, with visits consistently above 200M. The monthly deduplicated audience showed a gradual increase, reaching over 11M by March.

• App Engagement: The app's monthly active users grew steadily, peaking at approximately 4.6M in March, indicating a growing preference for mobile access.

• Ad Spend & Channels: Deezer strategically utilized Instagram and YouTube for advertising, with March impressions exceeding 204M. This reflects a balanced approach between web and mobile channels.

YouTube Music

YouTube Music's digital footprint is anchored by music.youtube.com and the YouTube Music app.

• Audience Trends: The website consistently attracted high traffic, surpassing 265M visits in March. The monthly deduplicated audience remained strong, exceeding 6M throughout the quarter.

• App Engagement: The app saw a steady increase in monthly active users, reaching approximately 12.4M by March, highlighting a strong mobile presence.

• Ad Spend & Channels: With a focus on YouTube, monthly ad spend was strategically managed, with impressions peaking at over 24M in January, demonstrating a targeted approach to audience engagement.

Conclusion

The Q1 2025 analysis reveals that Spotify, Deezer, and YouTube Music continue to lead France's Music & Podcasts category through strategic digital presence and audience engagement. Sensor Tower's comprehensive data offerings provide crucial insights into these brands' cross-platform strategies, underscoring the importance of integrated web and app experiences for sustained growth. By leveraging Sensor Tower's insights, decision-makers can align their strategies with market leaders to drive success in an increasingly competitive environment.