Leading Music & Podcasts Brands in France: Q1 2025 Analysis

In the dynamic landscape of music and podcasts, France has seen significant activity from key players like Spotify, Deezer, and YouTube Music. This article delves into their performance from Q4 2024 to Q1 2025, highlighting trends across web and app platforms. Sensor Tower's comprehensive data provides unparalleled insights into these brands' audience engagement and advertising strategies.

Spotify: Commanding the Stage

Spotify's digital footprint is marked by its website, spotify.com, and the Spotify: Music and Podcasts app.

• Audience Trends: Spotify's monthly true audience remained stable above 15M throughout Q1 2025, with a notable increase in March. The web and app visitors combined showed a consistent upward trend, peaking with over 3.2M unique visits in March.

• App Engagement: The app's monthly active users hovered around 14M, with a slight uptick in March, indicating solid engagement.

• Ad Spend & Channels: Spotify's monthly ad spend saw a significant decrease in Q1 2025, with March registering under $150K. Instagram remained the dominant channel, delivering substantial impressions.

Deezer: A Steady Contender

Deezer's presence is anchored by its website, deezer.com, and the Deezer: Music Player, Podcast app.

• Audience Trends: Monthly true audience figures for Deezer exhibited stability, averaging around 11M. The website consistently attracted a larger audience compared to the app, with over 2.5M unique visits in March.

• App Engagement: Deezer's app saw monthly active users rise past 10M in March, showing a growing preference for mobile access.

• Ad Spend & Channels: Monthly ad spend was robust in January, exceeding $1.2M, with Instagram and YouTube channels leading in impressions.

YouTube Music: Consistent Growth

YouTube Music's digital reach is powered by music.youtube.com and the YouTube Music app.

• Audience Trends: Monthly true audience figures grew steadily, reaching nearly 7M by March. The website's unique visits surpassed 1.7M, highlighting its broad appeal.

• App Engagement: The app maintained a stable user base, with monthly active users slightly increasing to around 5.9M in March.

• Ad Spend & Channels: YouTube Music's ad strategy focused primarily on YouTube, with monthly spend peaking in January at over $160K.

Conclusion

The Music & Podcasts category in France is witnessing robust competition among leading brands, each leveraging unique strategies to capture user interest. Sensor Tower's data, encompassing both web and app insights, highlights these brands' dynamic engagement strategies. With our Web Insights and Pathmatics offerings, Sensor Tower remains at the forefront, providing critical insights into cross-platform user behavior.

For more detailed insights, explore our Web Insights and Pathmatics products.