Leading Shopping Brands in France: Q1 2025 Insights

In the competitive world of online shopping, several brands have emerged as leaders in the French market. This article delves into the performance and trends of three prominent brands—CDiscount, LBC FRANCE, SAS, and Vinted—during Q4 2024 to Q1 2025. Leveraging Sensor Tower's comprehensive data offerings, we explore cross-platform user behavior across websites and apps, providing a detailed look into these brands' digital presence.

CDiscount

CDiscount's digital footprint is significant, with its website cdiscount.com and the Cdiscount app playing pivotal roles in its strategy.

• Audience Trends: Over the period, cdiscount.com maintained a strong presence with monthly unique visits consistently above 26M. The monthly deduplicated audience remained stable above 30M throughout the quarter, indicating a robust and engaged user base.

• App Engagement: The Cdiscount app saw a fluctuating trend in monthly active users, peaking at over 410K in November before stabilizing at around 270K by March.

• Ad Spend & Channels: CDiscount's monthly advertising spend showed a downward trend, decreasing from about $1.9M in October to approximately $740K in March. Facebook and Instagram were key channels, with significant impressions, though spend on platforms like YouTube increased notably in March.

LBC FRANCE, SAS

LBC FRANCE, SAS operates the popular leboncoin.fr website and the leboncoin, petites annonces app.

• Audience Trends: The website maintained a steady flow of traffic, with monthly unique visits hovering around 12M. The true monthly audience remained stable at over 27M, with a notable increase in web and app visitors in March.

• App Engagement: The app's monthly active user base remained quite stable, consistently around 5.5M, indicating strong user retention.

• Ad Spend & Channels: Monthly advertising spend remained fairly consistent, with a noticeable spike in March at about $420K. Facebook and YouTube were primary channels, contributing to a high number of impressions.

Vinted

Vinted has carved a niche with its vinted.com platform and the Vinted app.

• Audience Trends: Vinted's website saw monthly unique visits stabilizing around 6M, with the true monthly audience fluctuating slightly but remaining above 25M.

• App Engagement: The Vinted app maintained a strong monthly active user base, peaking at over 4.5M in March, showcasing its appeal in the mobile market.

• Ad Spend & Channels: Vinted's advertising strategy showed a significant increase in March, with monthly spend reaching approximately $930K. The investment in YouTube and Instagram channels resulted in high impressions, indicating effective reach.

Conclusion

The leading brands in France's shopping category have demonstrated varied strategies and trends from Q4 2024 to Q1 2025. CDiscount, LBC FRANCE, SAS, and Vinted have effectively leveraged both web and app platforms to engage their audiences. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of these brands' digital strategies, highlighting the importance of cross-platform analysis for understanding user behavior and optimizing marketing efforts.

By utilizing Sensor Tower's consolidated data, decision-makers can gain unique advantages, driving informed strategies and maximizing impact in the dynamic digital landscape.