Leading Sports Entertainment Brands in France: Q1 2025 Analysis

Introduction

In the dynamic world of sports entertainment, a few brands stand out for their impressive reach and engagement in France. This article delves into the Q1 2025 performance of three leading players: DAZN Group, FlashScore, and Onefootball GmbH. By leveraging Sensor Tower’s comprehensive data, we provide insights into their audience trends, app engagement, and advertising strategies.

DAZN Group

DAZN is a prominent figure in sports streaming, offering both a website (dazn.com) and an app, DAZN: Stream Live Sports.

• Audience Trends: DAZN's website exhibited a fluctuating pattern from Q4 2024 to Q1 2025. Monthly visits peaked in January with over 11M but declined to more than 9M by March. Monthly true audience figures were stable, hovering around 950K in March.

• App Engagement: The DAZN app saw growth in monthly active users, starting from approximately 490K in October and maintaining nearly 490K by March, highlighting steady mobile engagement.

• Ad Spend & Channels: DAZN's monthly advertising spend showed a significant decrease from October to March. The spend was highest in October at over $1.2M with impressions exceeding 300M, predominantly on Facebook.

FlashScore

FlashScore is a leading sports results service, accessible via flashscore.com and the Flashscore: Resultados ao Vivo app.

• Audience Trends: The website maintained high monthly visit numbers, peaking in January with more than 31M visits. Monthly true audience figures remained above 1.3M throughout the quarter, indicating consistent interest.

• App Engagement: The app's monthly active user base was stable, with figures slightly fluctuating around 950K from October to March.

• Ad Spend & Channels: FlashScore did not engage in paid advertising during this period, focusing instead on organic growth.

Onefootball GmbH

Onefootball provides comprehensive soccer coverage through its website (onefootball.com) and the OneFootball: All Soccer Scores app.

• Audience Trends: The website experienced a decline in monthly visits, from over 1.6M in October to just under 870K in March. Monthly true audience numbers, however, showed a slight increase, reaching approximately 600K in March.

• App Engagement: Monthly active users of the OneFootball app remained consistent, with numbers around 530K in March, demonstrating stable mobile engagement.

• Ad Spend & Channels: Onefootball's monthly advertising spend was minimal, with a focus on Instagram. March saw the highest spend at over $1.5K, generating impressions of around 430K.

Conclusion

These insights underscore the varied strategies and performances of leading sports entertainment brands in France. Sensor Tower’s unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical understanding of cross-platform user behavior, enabling brands to navigate the competitive landscape effectively. This comprehensive analysis empowers decision-makers to craft informed strategies, leveraging Sensor Tower’s data to stay ahead in the market.