Leading Brands in France's Sports Entertainment Category: Q1 2025 Insights

Introduction

In the dynamic world of sports entertainment, France's Q1 2025 landscape showcases exceptional performances from leading brands such as FlashScore, DAZN Group, and Onefootball GmbH. Sensor Tower's comprehensive data, leveraging Web Insights, Pathmatics, and App Performance Insights, provides unparalleled insights into these brands' cross-platform user behavior, audience trends, and advertising strategies.

FlashScore

FlashScore's digital presence is marked by its website, flashscore.com, and the Flashscore: Resultados ao Vivo app.

• Audience Trends: From Q4 2024 to Q1 2025, flashscore.com saw a consistent increase in unique visits, peaking in March with over 500K visitors. The monthly deduplicated audience remained stable above 1.3M throughout the quarter.

• App Engagement: The app experienced a steady monthly active user base, with users hovering around 3.8M, indicating sustained mobile engagement.

• Ad Spend & Channels: Notably, FlashScore did not engage in advertising, focusing instead on organic growth across its platforms.

DAZN Group

DAZN Group's presence spans dazn.com and the DAZN: Stream Live Sports app.

• Audience Trends: The website experienced a fluctuating pattern, with a significant peak in January, reaching nearly 900K unique visits. The monthly deduplicated audience reflected a similar trend, stabilizing at approximately 900K by March.

• App Engagement: App engagement saw a gradual increase, culminating in over 800K monthly active users by March, highlighting the platform's growing appeal.

• Ad Spend & Channels: DAZN's advertising strategy was robust, with a notable monthly spend in October exceeding $1.2M, primarily across Facebook and YouTube, delivering substantial impressions.

Onefootball GmbH

Onefootball GmbH operates through onefootball.com and the OneFootball: All Soccer Scores app.

• Audience Trends: The website's unique visits declined slightly, with March numbers just under 100K. The monthly deduplicated audience remained consistent, averaging around 600K.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 320K, reflecting steady mobile engagement.

• Ad Spend & Channels: Advertising efforts were modest, with monthly spend peaking in March at approximately $1.6K, primarily on Instagram, which accounted for most impressions.

Conclusion

In Q1 2025, FlashScore, DAZN Group, and Onefootball GmbH demonstrated varied strategies in the sports entertainment sector in France. Sensor Tower's data underscores the importance of cross-referencing web, app, and advertising insights to understand user behavior and platform engagement. With tools like Web Insights, Pathmatics, and App Performance Insights, Sensor Tower remains a leader in providing critical market intelligence.