Leading Web Development Brands in France: Q1 2025 Insights

Introduction

In the competitive landscape of web development, brands like Shopify Inc., IONOS, and Wix.com, Inc. have established themselves as leaders in France. This article delves into their performance from Q4 2024 to Q1 2025, analyzing audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data offerings provide unique insights into these brands' cross-platform user behavior.

Shopify Inc.

Shopify's digital ecosystem includes multiple platforms: myshopify.com, shop.app, and shopify.com, alongside apps like Shop: All your favorite brands and Shopify - Your Ecommerce Store.

• Audience Trends:

  • myshopify.com and shopify.com experienced fluctuating visits, with myshopify.com reaching a high of over 21M monthly visits in October 2024 and a notable dip in February 2025.

  • shop.app maintained stable visits around 4M monthly, with a slight increase in March 2025.

• App Engagement:

  • Shop: All your favorite brands app users increased steadily, reaching over 40K monthly in February 2025.

  • Shopify - Your Ecommerce Store remained stable, with monthly active users around 160K throughout the period.

• Ad Spend & Channels:

  • Shopify's monthly ad spend peaked in March 2025 at over $6.6M, with significant impressions via Facebook and Instagram, which dominated the channels.

IONOS

IONOS's presence is anchored by ionos.com, supported by the IONOS app.

• Audience Trends:

  • ionos.com saw a consistent increase in monthly visits, reaching over 21M in March 2025, indicative of robust web engagement.

• App Engagement:

  • The IONOS app maintained a steady monthly user base, with active users slightly increasing to around 8.7K by March 2025.

• Ad Spend & Channels:

  • IONOS's monthly ad spend was modest, peaking at over $294K in October 2024, primarily utilizing YouTube for impressions.

Wix.com, Inc.

Wix's digital footprint includes wix.com and the Wix - Website Builder app.

• Audience Trends:

  • wix.com experienced a gradual decline in monthly visits from over 26M in October 2024 to around 15M by March 2025, suggesting a stabilization in web traffic.

• App Engagement:

  • The Wix app saw a rise in monthly active users, peaking at around 91K in February 2025, indicating growing mobile engagement.

• Ad Spend & Channels:

  • Wix's monthly ad spend fluctuated, with a significant investment in January 2025, exceeding $1.2M, focusing on YouTube for maximum reach.

Conclusion

In Q1 2025, Shopify, IONOS, and Wix.com demonstrated varied strategies and performance metrics in France's web development sector. While Shopify leveraged strong advertising and diverse platforms, IONOS focused on web engagement, and Wix balanced web and app presence. Sensor Tower's unparalleled data insights reveal these intricate dynamics, essential for understanding cross-platform user behavior. Explore our Web Insights, Pathmatics, and App Performance Insights for more comprehensive analysis.