Leading Brands in GB's Automotive Marketplaces & Retailers: Q1 2025 Analysis

Introduction

In Q1 2025, the automotive marketplaces and retailers sector in Great Britain experienced significant dynamism. Noteworthy brands like CarGurus LLC, Arnold Clark Automobiles Limited, and Copart, Inc. emerged as frontrunners. Leveraging Sensor Tower's comprehensive data, we explore these brands' performances across websites and apps, monthly ad spend, and audience engagement.

CarGurus LLC

CarGurus LLC operates both cargurus.com and the CarGurus: Used & New Cars app.

• Audience Trends: From Q4 2024 to Q1 2025, cargurus.com saw a notable surge in visits, particularly in March 2025, reaching over 6.8M. The monthly deduplicated audience remained stable above 1M throughout Q1.

• App Engagement: The app's monthly active users increased steadily, peaking at approximately 119K by March 2025, indicating growing user interest.

• Ad Spend & Channels: CarGurus intensified its advertising efforts, with monthly spend reaching around $198K in March 2025, primarily on Facebook. Impressions exceeded 33M, underscoring a robust digital presence.

Arnold Clark Automobiles Limited

Arnold Clark Automobiles Limited manages arnoldclark.com and arnoldclarkrental.com, along with the Arnold Clark - New & used cars app.

• Audience Trends: Arnold Clark's websites experienced significant traffic, with arnoldclark.com reaching nearly 3.9M visits in March 2025. The audience on arnoldclarkrental.com also rose, peaking over 300K visits.

• App Engagement: The app's monthly active users increased steadily, surpassing 79K by March 2025.

• Ad Spend & Channels: With a monthly ad spend of approximately $311K in March 2025, Arnold Clark focused on Facebook and Instagram, achieving over 44M impressions.

Copart, Inc.

Copart, Inc. operates copart.com and the Copart - Online Auto Auctions app.

• Audience Trends: The website saw a dramatic increase in visits in January 2025, reaching around 4.4M, before settling back to over 1.7M by March.

• App Engagement: The app's monthly active users remained stable, hovering around 22K in March 2025.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, indicating a focus on organic reach, with Facebook being the primary channel.

Conclusion

These brands exemplify the dynamic nature of the automotive marketplace and retailers sector in Great Britain. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide a comprehensive view of cross-platform user behavior, essential for understanding market trends and consumer engagement. For decision-makers, these insights are invaluable in strategizing for growth and optimizing digital presence.