Leading Business & Industrials Brands in the UK: Q1 2025 Overview

In the dynamic landscape of the Business & Industrials category in the UK, key players have demonstrated remarkable performance across their digital platforms. As we delve into Q1 2025, we focus on three prominent brands: Octopus Energy Group Limited, British Gas, and Hive (Centrica Hive Limited). Utilizing Sensor Tower's unparalleled data insights, we explore their audience trends, app engagement, and advertising strategies.

Octopus Energy Group Limited

Octopus Energy is renowned for its innovative approach to renewable energy solutions. Leveraging digital platforms, this brand continues to expand its reach.

• Audience Trends: Octopus Energy's website, octopus.energy, saw a noticeable increase in unique visits, climbing from around 2.8M in December 2024 to over 3.1M by March 2025. The monthly true audience remained robust, consistently above 4.3M throughout the quarter, with a balance between web and app visitors.

• App Engagement: The Octopus Energy app experienced a steady rise in monthly active users, reaching over 3.1M by March 2025, indicating a strong preference for mobile interaction.

• Ad Spend & Channels: Monthly advertising expenditure saw a significant drop, from over $7M in October 2024 to approximately $3M by March 2025. Facebook remained a dominant channel, delivering the majority of impressions, while OTT platforms contributed to a smaller yet notable portion.

British Gas

British Gas, a leader in energy supply, has maintained its position through strategic digital engagement.

• Audience Trends: British Gas's website experienced fluctuations, with unique visits peaking at around 2.8M in November 2024. The monthly true audience held steady above 2.3M through Q1 2025, with a significant portion engaging via the app.

• App Engagement: The British Gas app saw a gradual decline in monthly active users, from over 700K in October 2024 to under 550K by March 2025, reflecting shifting user preferences.

• Ad Spend & Channels: British Gas's monthly ad spend varied, with a notable dip in January 2025 to below $900K. YouTube and Facebook were primary channels, delivering substantial impressions across the quarter.

Hive (Centrica Hive Limited)

Hive, known for its smart home solutions, continues to drive user engagement through its digital platforms.

• Audience Trends: The website hivehome.com maintained stable unique visits, averaging around 300K monthly. The monthly true audience exceeded 2.1M by March 2025, with a dominant app presence.

• App Engagement: The Hive app observed growth in monthly active users, rising to over 2.1M in March 2025, underscoring the app's central role in user engagement.

• Ad Spend & Channels: Hive's monthly ad spend fluctuated, peaking in October 2024 at over $770K and dropping to around $420K by March 2025. Facebook and Instagram were key channels, consistently delivering high impressions.

Conclusion

These insights, powered by Sensor Tower's comprehensive tools, highlight the digital dynamics within the UK's Business & Industrials sector. By cross-referencing web, app, and advertising data, Sensor Tower provides an unmatched view of cross-platform user behavior, offering invaluable insights for brands navigating this competitive landscape.

For more detailed insights into web performance, explore our Web Insights. For advertising data, visit Pathmatics, and for app performance, check out App Performance Insights.