Leading Brands in GB's Business & Productivity Software: Q1 2025 Overview

Introduction

In the ever-evolving landscape of business and productivity software, Q1 2025 has showcased some remarkable trends among leading brands in Great Britain. This article delves into the performance and audience engagement of top players like Microsoft 365, Google Workspace, and Gmail, providing insights based on comprehensive data from Sensor Tower.

Microsoft 365 (Office 365)

Microsoft 365 continues to dominate the business software arena with a robust digital footprint across its websites and applications.

• Audience Trends:

  • forms.office.com saw a fluctuating visitor count, with a notable peak in March 2025, reaching over 110M visits.

  • microsoft365.com maintained stable traffic, averaging around 7M visits monthly.

  • office.com experienced a significant rise in March, with visits exceeding 650M.

  • onedrive.com showed a decline in March, dropping to approximately 450K visits.

  • onenote.com and outlook.com remained relatively stable, with visits around 400K and 260K respectively.

  • outlook.office.com and outlook.office365.com reported increasing trends, with visits surpassing 800M and 120M.

• App Engagement:

  • Microsoft Word and Microsoft Office apps saw steady growth, with monthly active users reaching over 1M and 700K respectively.

  • Microsoft OneDrive maintained a strong user base, climbing to over 2.6M monthly active users in March.

  • Microsoft Outlook and Microsoft Teams also showed positive trends, with Outlook reaching over 8.8M and Teams over 4.1M monthly active users.

• Ad Spend & Channels:

  • Microsoft increased its monthly advertising expenditure significantly in March, with a spend nearing $170K, largely through desktop video channels.

Google Workspace (formerly G Suite)

Google Workspace remains a formidable force in productivity software, with a diverse range of services.

• Audience Trends:

  • calendar.google.com and docs.google.com maintained high engagement, with visits peaking at over 270M and 1.1B respectively in March.

  • meet.google.com demonstrated a unique spike in March, with visits exceeding 2.1B.

  • messages.google.com continued to grow steadily, with visits around 3.1M.

  • workspace.google.com saw fluctuating trends, with visits peaking at over 8.3M in March.

• App Engagement:

  • Google Calendar and Google Docs maintained strong user bases, with Calendar monthly active users reaching over 6.5M.

  • Google Messages consistently engaged users, with monthly active users surpassing 9M in March.

• Ad Spend & Channels:

  • Google Workspace saw a substantial increase in monthly ad spend, peaking at over $1.5M in March, with significant impressions across Facebook and Instagram.

Gmail

Gmail remains a staple in email communication, showcasing stable performance across its platforms.

• Audience Trends:

  • mail.google.com consistently attracted a vast audience, with visits maintaining around 2.3B monthly.

• App Engagement:

  • Gmail - Email by Google continued to thrive with monthly active users reaching over 25M in March.

• Ad Spend & Channels:

  • Gmail reported no monthly ad spend during this period, relying on its organic reach and user base.

Conclusion

The first quarter of 2025 highlighted significant trends and performance patterns among leading business and productivity software brands. Microsoft 365, Google Workspace, and Gmail demonstrated robust user engagement and strategic advertising efforts, supported by Sensor Tower's unparalleled data insights. For more detailed cross-platform user behavior analysis, Sensor Tower remains the go-to source, offering comprehensive data through Web Insights, Pathmatics, and App Performance Insights.

For further insights and detailed analytics, visit Sensor Tower.