Leading Brands in Film & Television: Q1 2025 Overview

In the dynamic world of Film & Television, key players like Netflix, Disney+, and IMDb continue to captivate massive audiences across their websites and apps. This article delves into the performance and trends for these leading brands from Q4 2024 to Q1 2025, using comprehensive data provided by Sensor Tower.

Netflix, Inc.

Netflix, known for its extensive library of films and series, maintains a robust digital presence through its website, netflix.com, and the Netflix app.

• Audience Trends: The website maintained a strong presence with 29M monthly visits on average. Monthly deduplicated audience figures hovered around 13.5M, with a stable mix of web and app users.

• App Engagement: The Netflix app experienced slight fluctuations in monthly active users, peaking at over 11M in December before stabilizing around 10.8M by March.

• Ad Spend & Channels: Monthly ad spend peaked in December at over $5M, primarily through platforms like Facebook and Instagram, delivering significant impressions. The OTT market was a major focus.

Disney+ (Disney Plus)

Disney+, celebrated for its family-friendly content and iconic franchises, engages users via its website, disneyplus.com, and the Disney+ app.

• Audience Trends: Website visits saw minor fluctuations, with a notable dip in February. Monthly deduplicated audience figures remained around 7.9M, with a balanced distribution between app and web users.

• App Engagement: The Disney+ app's monthly active users remained stable, averaging 6.2M. This highlights consistent user engagement with Disney's mobile platform.

• Ad Spend & Channels: Disney+ maintained significant monthly ad spending, peaking at approximately $6.9M in December. Facebook and Instagram were key channels, providing expansive reach and impressions.

IMDb

IMDb, a leading source for film and TV information, attracts audiences through its website, imdb.com, and the IMDb: Movies & TV Shows app.

• Audience Trends: Website visits grew steadily, reaching over 44M by March. The monthly deduplicated audience was stable at around 6.6M, with a strong web presence.

• App Engagement: The app's monthly active users remained consistent, averaging 900K, indicating a niche but engaged mobile audience.

• Ad Spend & Channels: IMDb's monthly ad spend was minimal, with slight activity on Instagram and TikTok, indicating a focused but limited advertising strategy.

Conclusion

These leading brands demonstrate varied strategies and user engagement across web and app platforms. Sensor Tower provides unparalleled insights into these dynamics, allowing for a detailed understanding of cross-platform user behavior in the Film & Television category. For more in-depth data, explore Sensor Tower's Web Insights and App Performance Insights, along with advertising data from Pathmatics. This data empowers decision-makers with the foresight needed to navigate the competitive landscape effectively.