Leading Film & Television Brands in the UK: Q1 2025 Insights

Introduction

In the ever-evolving landscape of Film & Television, understanding audience trends across platforms is crucial. Sensor Tower provides unparalleled insights into this domain, offering comprehensive data on web, app, and advertising metrics. This article examines the performance of leading brands in the UK—Netflix, IMDb, and Disney+—from Q4 2024 to Q1 2025.

Netflix, Inc.

Netflix has maintained a robust digital presence with its website, netflix.com, and the Netflix app.

• Monthly Audience Trends: The website experienced a notable increase in visits in December 2024, peaking at over 295M visits, before stabilizing at over 256M visits by March 2025. The monthly true audience remained consistently above 13M.

• Monthly App Engagement: The Netflix app saw monthly active users hover around the 9M to 10M range, with a slight peak in March 2025. The app audience was predominantly higher than web-only visitors.

• Monthly Ad Spend & Channels: Netflix’s monthly advertising spend peaked in December 2024 at over $5M, primarily on Facebook and Instagram, delivering significant impressions. By March 2025, monthly ad spend decreased to approximately $1.4M.

IMDb

IMDb's digital ecosystem includes filmweb.pl and imdb.com. Known for its extensive database of films and TV shows, IMDb has become a go-to resource for entertainment enthusiasts.

• Monthly Website Metrics: IMDb recorded a steady monthly true audience of over 10M, with website visits reaching a peak of 210M in January 2025.

• Monthly App Usage: The IMDb app maintained a monthly active user base of approximately 7M. Notably, user engagement spiked during major film releases.

• Monthly Advertising Insights: Monthly advertising expenditure on digital platforms was consistent, with a focus on Google Ads, achieving substantial monthly impressions.

Conclusion

As these insights reveal, brands like Netflix and IMDb continue to leverage digital strategies effectively, maintaining strong monthly audience engagement and optimizing advertising spend. Sensor Tower’s comprehensive data analytics provide a unique advantage for decision-makers, enabling them to navigate the competitive landscape with precision. Explore our products and services to harness these insights for your strategic initiatives.