Leading Brands in the UK's Food & Dining Services: Q1 2025 Insights

In the ever-evolving landscape of Food & Dining Services in the UK, a few standout brands continue to dominate with robust digital strategies and strategic monthly ad spend. In Q1 2025, UberEATS, McDonald's, and Domino's Pizza emerged as leaders, each showcasing unique trends and performance metrics across their websites and apps.

UberEATS for Customers

UberEATS maintains a stronghold in the UK market through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends:

  • Website visits fluctuated, peaking in December 2024 with over 34M visits, stabilizing around 27M in March 2025.

  • The monthly true audience remained above 10M, with app-only visitors consistently outnumbering web-only visitors.

• App Engagement:

  • Monthly active users hovered near 9M, with a slight dip in January but rebounding by March 2025.

• Ad Spend & Channels:

  • Monthly ad spend surged to over $4.3M in March, with significant impressions through platforms like Facebook and YouTube.

  • Facebook and Instagram were key channels, generating substantial impressions.

McDonald’s

McDonald's captivates its audience through its website, mcdonalds.com, and the McDonald's app.

• Audience Trends:

  • The website saw a steady increase in visits, reaching over 6.6M by March 2025, with consistent unique visits.

  • Monthly true audience figures remained stable around 9.7M, with a balanced distribution between app and web visitors.

• App Engagement:

  • The app maintained a strong presence with nearly 9M monthly active users, showing resilience despite seasonal fluctuations.

• Ad Spend & Channels:

  • Monthly advertising expenditure peaked at over $4.5M in February, with a notable presence on YouTube and TikTok delivering high impressions.

Domino’s Pizza

Domino's Pizza reaches its audience through its website, dominos.com, and the Domino's Pizza - Food Delivery app.

• Audience Trends:

  • Website visits remained robust, averaging around 13M monthly, with a consistent monthly true audience of over 3.7M.

  • App-only visitor count was notably higher than web-only visitors, indicating a preference for mobile engagement.

• App Engagement:

  • Active users on the app showed stability, with numbers just above 2.7M by March 2025.

• Ad Spend & Channels:

  • Monthly ad spend was strongest in October 2024 at nearly $4.9M, with a dominant presence on Facebook and YouTube channels.

Conclusion

These leading brands in the UK's Food & Dining Services sector are setting benchmarks with their strategic use of digital platforms and advertising. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, offers unparalleled insights into these trends. This data is invaluable for understanding cross-platform user behavior and optimizing digital strategies. By leveraging Sensor Tower's analytics, decision-makers can gain a competitive edge in the market.