Leading Brands in GB's Food & Dining Services: Q1 2025 Analysis

In the competitive landscape of the Food & Dining Services category, McDonald's, UberEATS, and Domino's Pizza have emerged as leaders with substantial monthly deduplicated audiences across their websites and apps. This article delves into their performance from Q4 2024 to Q1 2025, highlighting key trends and insights derived from Sensor Tower's comprehensive data offerings.

McDonald's: A Consistent Digital Footprint

McDonald's maintains a robust presence through its website, mcdonalds.com, and the McDonald's app.

• Audience Trends: The website's monthly visits fluctuated, with a noticeable dip in November 2024, followed by a rise in March 2025 to approximately 6.6M visits. The monthly deduplicated audience remained stable above 9M throughout the quarter.

• App Engagement: The app saw a slight decline in monthly active users from October to January, stabilizing at around 2.6M by March 2025.

• Ad Spend & Channels: McDonald's increased monthly ad spending in Q1 2025, peaking in February with over $4.5M. Major channels included Facebook and YouTube, delivering substantial impressions.

UberEATS for Customers: Steady Growth and Engagement

UberEATS leverages its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website experienced high visit volumes, consistently above 21M per month, with unique visits peaking in December 2024.

• App Engagement: The app maintained a steady monthly active user base, with active users hovering around 5.8M.

• Ad Spend & Channels: Monthly ad spending surged in March 2025, reaching approximately $4.3M, driven by significant activity on Instagram and YouTube.

Domino's Pizza: Consistent Digital Engagement

Domino's Pizza's digital strategy includes its website, dominos.com, and the Domino's Pizza - Food Delivery app.

• Audience Trends: Website visits remained strong, exceeding 12M monthly, with a slight dip in January 2025.

• App Engagement: The app's monthly active users were stable, slightly below 1.1M, indicating sustained engagement.

• Ad Spend & Channels: Domino's monthly ad spend was highest in October 2024, with substantial investment in Facebook and YouTube channels.

Conclusion

The performance of these leading brands in the Food & Dining Services category underscores the importance of a balanced digital strategy across web and app platforms. Sensor Tower's data, encompassing Web Insights, Pathmatics, and App Performance Insights, provides invaluable insights into the dynamics of cross-platform user behavior. By harnessing this comprehensive data, businesses can strategically navigate the evolving digital landscape.

For more detailed insights, visit Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.