Leading Brands in UK Food Delivery Services: Q1 2025 Overview

In the ever-evolving landscape of food delivery services in the United Kingdom, several brands have emerged as leaders in Q1 2025. We delve into the data trends for UberEATS, HelloFresh, and Gousto, highlighting their performance across websites and applications. This analysis is powered by Sensor Tower’s unique cross-referencing capabilities, offering unparalleled insights into cross-platform user behavior.

UberEATS for Customers

UberEATS, a prominent player in the food delivery sector, has shown consistent performance across its digital platforms.

• Website Performance: Over Q4 2024 to Q1 2025, ubereats.com maintained a steady flow of visits, peaking in December with over 34M visits. Unique visits hovered around 2M, with an average of 13-16 visits per unique visitor.

• App Engagement: The Uber Eats: Food Delivery app saw monthly active users stabilize at around 9M by March 2025, indicating a strong mobile presence.

• True Audience Insights: The monthly true audience remained stable above 10M throughout the quarter, with a notable increase in app-only visitors reaching over 8.4M by March.

• Advertising Trends: Monthly ad spend saw a significant leap in March, reaching over $4M, with impressions peaking at around 537M. Key channels included Facebook and YouTube, which dominated impressions.

HelloFresh

HelloFresh has continued to captivate the meal kit delivery market with its strategic digital presence.

• Website Performance: hellofresh.com experienced a surge in visits in January 2025, exceeding 15M. Unique visits were consistent, averaging 1.4M, with visits per unique visitor ranging from 6 to 10.

• App Engagement: The HelloFresh: Meal Kit Delivery app saw monthly active users remain stable around 560K by March, highlighting a steady user base.

• True Audience Insights: Monthly true audience figures remained around 1.8M in January, with a balanced distribution between web and app visitors.

• Advertising Trends: Monthly ad spending peaked in January, surpassing $1.7M, with the majority of impressions coming from Facebook and Instagram.

Gousto (SCA Investments)

Gousto has shown resilience and growth, particularly in the first quarter of 2025.

• Website Performance: gousto.co.uk saw a remarkable spike in visits in January, reaching over 10M. Unique visits increased to over 700K, with an impressive 15 visits per unique visitor.

• App Engagement: The Gousto app's monthly active users peaked at 500K in February, indicating growing mobile engagement.

• True Audience Insights: Monthly true audience figures remained stable around 1.1M in January, with a strong app-only visitor base.

• Advertising Trends: Monthly ad spend in January reached over $1.8M, with significant impressions driven by YouTube and Facebook.

Conclusion

The data from Q4 2024 to Q1 2025 showcases a dynamic landscape for food delivery services in the UK. UberEATS, HelloFresh, and Gousto continue to dominate with robust digital strategies. Sensor Tower's comprehensive insights, available through Web Insights, App Performance Insights, and Pathmatics, provide critical understanding of cross-platform behaviors, underscoring the importance of integrated data analysis in this competitive market.

Sensor Tower stands as a pivotal partner, providing the actionable intelligence needed to navigate and excel in the competitive food delivery service landscape.