Leading Brands in the UK Generative AI Category: Q1 2025 Overview

Introduction

In the rapidly evolving landscape of generative AI, several brands have emerged as leaders in the United Kingdom. This article delves into the performance and trends of three prominent brands: ChatGPT, Google Gemini, and Adobe Acrobat & Document Cloud. Utilizing data from Sensor Tower, we provide an insightful analysis of these brands' digital footprints across web and app platforms from Q1 2025.

ChatGPT

ChatGPT maintains a strong presence with its website, chatgpt.com, and the ChatGPT app.

• Audience Trends: The website experienced an upward trend in visits, starting from 1.4B in January and reaching nearly 1.7B by March. Unique visits also rose, surpassing 10M by the end of Q1.

• Monthly True Audience: True audience figures increased steadily, with March numbers approaching 17.6M. App-only visitors showed significant growth, while web-only and combined users also contributed to the rising numbers.

• App Engagement: The app's monthly active users climbed from 9.6M in January to over 10.8M by March, highlighting growing mobile engagement.

• Ad Spend & Channels: Monthly ad spend saw a notable rise, starting from just over $140 in January to nearly $1K by March, with Facebook and Instagram being key channels.

Google Gemini

Google Gemini operates through gemini.google and gemini.google.com, along with the Google Gemini app.

• Audience Trends: The primary website, gemini.google.com, maintained high traffic, peaking at over 265M visits in February. True audience figures remained robust, with app-only visitors leading the count.

• Monthly True Audience: True audience was strong, with March figures surpassing 5.6M. The app-only audience dominated, showing a preference for mobile use.

• App Engagement: The app's monthly active users increased from 2.2M to over 2.7M during Q1, reflecting a steady growth trend.

• Ad Spend & Channels: January saw monthly ad spend over $600, primarily through desktop video and social media channels. February and March did not record any ad spend.

Adobe Acrobat & Document Cloud

Adobe's acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app remain pivotal in the document cloud space.

• Audience Trends: The website visits saw a slight decline from 16.4M to 14.3M by March. However, monthly true audience numbers remained stable, nearing 9.5M.

• Monthly True Audience: The app-only audience consistently surpassed web-only figures, indicating a preference for mobile interaction.

• App Engagement: The app's monthly active users grew from 7.9M to over 8.3M, showing consistent user engagement.

• Ad Spend & Channels: Monthly ad spend was significant, exceeding $1.2M, with substantial impressions across YouTube, Facebook, and Instagram.

Conclusion

The generative AI landscape in the UK is marked by robust digital engagement across web and app platforms. Sensor Tower's comprehensive data analysis underscores the importance of cross-referencing web, app, and advertising insights. This detailed view of user behavior is indispensable for brands aiming to enhance their digital presence in an ever-competitive market.

For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.