Leading Health Care Services Brands in GB: Q1 2025 Insights

In Q1 2025, the Health Care Services category in Great Britain witnessed remarkable digital engagement across several leading brands. This article delves into the performance of BetterHelp, NHS Blood and Transplant (NHSBT), and Invisalign, highlighting their audience trends, app engagement, and advertising strategies. Sensor Tower's comprehensive data provides unparalleled insights into these brands' cross-platform user behavior.

BetterHelp

BetterHelp, a prominent name in online therapy, has shown notable trends across its digital platforms, including its website, betterhelp.com, and the BetterHelp - Therapy app.

• Audience Trends: The website experienced a significant increase in visits, peaking at over 3.2M in March. The monthly deduplicated audience remained stable above 190K throughout the quarter, with a noticeable balance between web and app visitors.

• App Engagement: The app's monthly active users slightly decreased from 41K in January to around 37K by March, indicating a stable but slightly declining user base.

• Ad Spend & Channels: BetterHelp's monthly advertising spend decreased over the quarter, from approximately $2.3M in January to $1.1M in March. The majority of impressions were driven by YouTube and TikTok.

NHS Blood and Transplant (NHSBT)

NHSBT's digital presence is anchored by its websites, blood.co.uk and organdonation.nhs.uk, along with the NHS Give Blood app.

• Audience Trends: Both websites saw fluctuating visits, with blood.co.uk peaking at 630K visits in January. The monthly deduplicated audience showed a consistent presence above 120K.

• App Engagement: The NHS Give Blood app maintained a stable monthly user base, with active users hovering around 22K throughout the quarter.

• Ad Spend & Channels: NHSBT's monthly ad spend increased to over $340K in March, with Facebook and YouTube being the primary channels for impressions.

Invisalign (Align Technology)

Invisalign's digital strategy revolves around its website, invisalign.com, and the My Invisalign app.

• Audience Trends: The website consistently attracted visitors, with a slight dip in February but recovering to over 1.6M visits in March. The monthly deduplicated audience remained robust, exceeding 140K.

• App Engagement: The My Invisalign app's monthly active users remained stable, slightly increasing to 14K by March.

• Ad Spend & Channels: Invisalign's monthly ad spend decreased over the quarter, from over $2M in January to around $1.5M in March, with Snapchat and Instagram generating the most impressions.

Conclusion

Q1 2025 demonstrated robust digital engagement for leading Health Care Services brands in Great Britain. Sensor Tower's comprehensive data, including insights from Web Insights, App Performance Insights, and Pathmatics, offers unparalleled visibility into cross-platform user behavior. This data is crucial for understanding the evolving landscape of health care services and optimizing digital strategies. By leveraging Sensor Tower's insights, decision-makers can drive strategic growth and maintain a competitive edge in a rapidly changing market.