Leading Health Care Services Brands in the UK: Q1 2025 Analysis

In the first quarter of 2025, three standout brands—Invisalign (Align Technology), BetterHelp, and NHS Blood and Transplant (NHSBT)—dominated the Health Care Services category in the UK. This article delves into their performance trends, highlighting their digital presence across websites and apps. Leveraging Sensor Tower's comprehensive data, we explore audience trends, app engagement, and advertising strategies.

Invisalign (Align Technology)

Invisalign maintains a strong digital presence through its website invisalign.com and the My Invisalign app.

• Audience Trends: The website saw fluctuations in visits, with a notable dip in February followed by a recovery in March. Monthly true audience figures hovered consistently above 130K. Web-only visitors constituted the majority, indicating a preference for the web platform.

• App Engagement: The My Invisalign app maintained a steady monthly active user base, consistently around 32K. This suggests stable interest in mobile engagement.

• Ad Spend & Channels: Invisalign's monthly ad spend was robust, peaking in January at over $2M. Instagram and Snapchat were the primary channels, each delivering substantial impressions.

BetterHelp

BetterHelp's web and app ecosystem includes betterhelp.com and the BetterHelp - Therapy app.

• Audience Trends: The website experienced a significant surge in March, with visits soaring above 3.2M. The monthly true audience dipped slightly but remained above 190K throughout the quarter.

• App Engagement: The app saw a gradual decline in monthly active users, settling near 95K by March, indicating a shift towards web usage.

• Ad Spend & Channels: BetterHelp's monthly ad spend peaked in January at over $2.2M, with YouTube and TikTok as leading channels for impressions.

NHS Blood and Transplant (NHSBT)

NHSBT operates through blood.co.uk and organdonation.nhs.uk, alongside the NHS Give Blood app.

• Audience Trends: Both websites maintained stable visit numbers, with organdonation.nhs.uk consistently attracting more than 600K visits monthly. True audience figures showed slight variations but remained robust.

• App Engagement: The NHS Give Blood app had a consistent monthly active user base, with numbers fluctuating around 70K.

• Ad Spend & Channels: Monthly ad spend peaked in March at over $340K, with Facebook and YouTube as primary channels, delivering significant impressions.

Conclusion

In Q1 2025, Invisalign, BetterHelp, and NHSBT showcased strong digital strategies in the UK Health Care Services category. Sensor Tower's unparalleled data provides critical insights into their cross-platform performance, highlighting unique audience behaviors and advertising effectiveness. By offering comprehensive web, app, and advertising analytics, Sensor Tower empowers brands to optimize their digital presence.

For more insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products.