Leading Brands in the UK's Home & Garden Shopping Category: Q1 2025 Overview

In the bustling Home & Garden Shopping sector in the UK, brands like B&Q plc, Amazon Ring, and Screwfix Direct Ltd have made significant strides in Q1 2025. By focusing on digital presence and strategic advertising, these brands have captured substantial audience attention across various platforms. Sensor Tower’s comprehensive data insights reveal intriguing trends and performance metrics from Q4 2024 to Q1 2025.

B&Q plc

B&Q plc stands out with its robust digital presence, featuring the websites bandqcareers.com and diy.com, along with the B&Q: Shop DIY, Gardening, Home app.

• Audience Trends:

  • bandqcareers.com saw a fluctuation in visits, peaking in November 2024 with over 1.1M visits and stabilizing around 900K by March 2025.

  • diy.com consistently performed well, with visits soaring to nearly 76M in March 2025, a significant increase from January’s 57M.

  • The monthly true audience for diy.com reached over 9.4M in March 2025, with a balanced mix of app and web visitors.

• App Engagement:

  • The B&Q app showed a steady increase in monthly active users, starting from 623K in October 2024 to over 1.1M by March 2025, reflecting strong mobile engagement.

• Ad Spend & Channels:

  • B&Q’s monthly ad expenditure exceeded $800K in March 2025, with significant impressions across Facebook and YouTube, indicating a strategic focus on these platforms.

Amazon Ring

Amazon Ring, with its website ring.com and the Ring - Always Home app, has maintained a strong foothold in the market.

• Audience Trends:

  • ring.com experienced a notable spike in visits in March 2025, reaching over 15M visits. This surge aligns with increased web and app integration.

  • The monthly true audience slightly increased from 7.3M in January 2025 to 7.6M by March 2025, showcasing stable growth.

• App Engagement:

  • Monthly active users on the Ring app grew steadily, surpassing 7.1M in March 2025, emphasizing its importance in Amazon Ring’s digital strategy.

• Ad Spend & Channels:

  • Monthly ad spend saw a decline after a peak in November 2024, with March 2025 spending around $136K. YouTube remained a key channel for impressions.

Screwfix Direct Ltd

Screwfix Direct Ltd has shown remarkable digital engagement through screwfix.com and the Screwfix app.

• Audience Trends:

  • screwfix.com maintained robust web traffic, with visits reaching over 69M in March 2025. The website’s performance has been consistent, with slight fluctuations.

  • Monthly true audience numbers increased to over 7.6M in March 2025, indicating sustained interest.

• App Engagement:

  • The Screwfix app saw a rise in monthly active users, reaching approximately 2.2M in March 2025, reflecting a solid mobile user base.

• Ad Spend & Channels:

  • Screwfix’s monthly ad spend was more conservative in March 2025, around $285K, with YouTube being a primary channel for reaching audiences.

Conclusion

The Home & Garden Shopping category in the UK continues to thrive with digital innovation and strategic advertising. Brands like B&Q plc, Amazon Ring, and Screwfix Direct Ltd have effectively leveraged their digital platforms to engage audiences. Sensor Tower’s unparalleled insights provide a comprehensive view of cross-platform user behavior, essential for understanding market dynamics. With access to Web Insights, Pathmatics, and App Performance Insights, businesses can gain critical insights into audience trends and engagement strategies, offering unique advantages for decision-makers.