Leading Brands in GB's Investing & Financial Management Sector: Q1 2025 Analysis

The Investing & Financial Management sector in Great Britain continues to thrive, with several brands leading the charge. In Q1 2025, Trading 212, Coinbase, and National Savings and Investments stood out with significant monthly deduplicated audiences across their websites and apps. Using data from Sensor Tower, this article explores the performance and trends of these brands, highlighting their digital presence and advertising strategies.

Trading 212 (Avus Capital Ltd.)

Trading 212's online presence includes its website trading212.com and the Trading 212: Stocks, ETFs, ISA app.

• Audience Trends: Trading 212 saw a steady increase in its monthly deduplicated audience, surpassing 3.3M by March 2025. The website consistently attracted over 700K unique visitors monthly from January to March, while the app-only visitors steadily grew, reaching 2.6M by March.

• App Engagement: The app's monthly active users increased from 710K in October 2024 to nearly 990K in March 2025, indicating strong user engagement.

• Ad Spend & Channels: Trading 212's monthly advertising spend peaked in October 2024 at over $1.4M, with significant impressions on YouTube. By March 2025, spending was focused on desktop video and YouTube, with impressions exceeding 69M.

Coinbase, Inc.

Coinbase operates through its website coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Coinbase's monthly deduplicated audience peaked in December 2024 with over 2.4M. The website experienced a decline in unique visits by March 2025, while the app maintained a stable audience of over 1.3M app-only visitors.

• App Engagement: Monthly active users on the app remained steady, hovering around 470K by March 2025, showcasing consistent user engagement.

• Ad Spend & Channels: Coinbase's monthly ad spend saw a dramatic increase in March 2025, exceeding $2.6M, primarily on YouTube, garnering over 459M impressions.

National Savings and Investments

National Savings and Investments' digital presence includes nsandi.com and the Premium Bonds prize checker app.

• Audience Trends: The website showed a consistent rise in unique visits, reaching over 870K by March 2025. The monthly deduplicated audience exceeded 1.9M in the same period.

• App Engagement: The app's monthly active users grew slightly, stabilizing around 295K by March 2025, indicating steady interest.

• Ad Spend & Channels: Monthly ad spend was relatively modest in March 2025, with a focus on Facebook and Instagram, generating over 15M impressions.

Conclusion

In Q1 2025, Trading 212, Coinbase, and National Savings and Investments demonstrated strong digital performances in the Investing & Financial Management category in GB. Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, provides unparalleled insights into these trends, enabling brands to strategically navigate the digital landscape. For more detailed insights, explore Sensor Tower's Web Insights and Pathmatics offerings.