Leading Brands in the UK Investing & Financial Management Sector: Q1 2025 Insights

Introduction

In Q1 2025, the UK investing and financial management sector showcased robust digital engagement across various platforms. This article delves into the performance of three leading brands: Coinbase, Inc., Trading 212 (Avus Capital Ltd.), and National Savings and Investments. Using comprehensive data from Sensor Tower, we explore trends across web and app platforms, highlighting audience dynamics and advertising strategies.

Coinbase, Inc.

Web and App Presence

Coinbase's digital reach is anchored by coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Over Q4 2024 to Q1 2025, coinbase.com experienced a notable decline in web visits, from over 20M in November to around 11M by March. The monthly true audience remained above 2M throughout the quarter, with a balanced distribution between app and web users.

• App Engagement: The Coinbase app maintained a strong monthly active user base, peaking at approximately 2M in January, before stabilizing around 1.6M in March.

• Ad Spend & Channels: Coinbase's monthly ad spend saw a dramatic increase in March, reaching over $2.5M, primarily through YouTube, which garnered the majority of impressions.

Trading 212 (Avus Capital Ltd.)

Web and App Presence

Trading 212's digital ecosystem includes trading212.com and the Trading 212: Stocks, ETFs, ISA app.

• Audience Trends: The website showed consistent growth, with visits peaking in January at over 23M. The monthly true audience surpassed 3.3M by March, indicating a strong web and app synergy.

• App Engagement: The app's monthly active users rose steadily, reaching over 3M in March, reflecting a growing preference for mobile trading experiences.

• Ad Spend & Channels: Trading 212's advertising strategy was diverse, with significant spend on YouTube and desktop video. March saw a moderate monthly spend of over $500K, maintaining strong visibility.

National Savings and Investments

Web and App Presence

National Savings and Investments operates through nsandi.com and the Premium Bonds prize checker app.

• Audience Trends: The website witnessed a steady rise in visits, culminating at about 7.7M in March. The monthly true audience consistently grew, reaching nearly 2M by the end of the quarter.

• App Engagement: The app saw a gradual increase in monthly active users, surpassing 1.3M in March, underscoring its role in customer engagement.

• Ad Spend & Channels: NS&I's advertising efforts were concentrated on platforms like Facebook and Instagram, with March monthly spending around $79K, achieving substantial impressions.

Conclusion

The UK investing and financial management sector in Q1 2025 demonstrated dynamic digital engagement across leading brands. Coinbase, Trading 212, and NS&I have effectively leveraged both web and app platforms to reach and engage their audiences. Sensor Tower's comprehensive data insights reveal the nuanced strategies and audience behaviors, highlighting the critical role of cross-platform analysis in understanding market trends.

For more detailed insights, explore Sensor Tower's offerings, including Web Insights, App Performance Insights, and Pathmatics.