Leading Brands in GB's Media & Entertainment Sector: Q1 2025 Insights

The Media & Entertainment sector in Great Britain continues to be dominated by digital giants such as YouTube, WhatsApp, and Facebook. These platforms have demonstrated remarkable engagement and reach across their websites and apps. In this article, we delve into the performance of these leading brands from Q4 2024 to Q1 2025, using Sensor Tower's unparalleled data insights.

YouTube

YouTube's digital presence remains unmatched, with its website and the YouTube app leading the charge.

• Audience Trends: The monthly deduplicated audience hovered above 64M throughout the period, showcasing a stable user base. Both web and app visitors contributed significantly, with a slight edge towards app users.

• App Engagement: Monthly active users for the app remained steady, around 60M, indicating consistent engagement.

• Ad Spend & Channels: A dramatic increase in monthly ad spend was observed in February, exceeding $700K, primarily through TikTok, which delivered substantial impressions.

WhatsApp

WhatsApp’s presence, both via whatsapp.com and the WhatsApp Messenger app, continues to be robust.

• Audience Trends: The true monthly deduplicated audience consistently surpassed 57M, with a dominant app-only visitor base.

• App Engagement: The app's monthly active users showed a gradual increase, reaching over 57M in March.

• Ad Spend & Channels: Limited advertising efforts were noted, with minimal spend on Reddit in December and January.

Facebook

Facebook’s website and Facebook app continue to capture a significant audience.

• Audience Trends: The monthly deduplicated audience remained above 45M, with a healthy mix of web and app users.

• App Engagement: Monthly active users on the app remained stable, around 41M, despite some fluctuations.

• Ad Spend & Channels: Monthly advertising spend increased significantly in March, surpassing $2K, mainly through Snapchat, delivering high impressions.

Conclusion

In Q1 2025, YouTube, WhatsApp, and Facebook continued to lead the Media & Entertainment category in Great Britain, each demonstrating unique strengths across web and mobile platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into the cross-platform dynamics of these digital giants. Decision-makers can leverage these insights for strategic planning and competitive advantage.