Leading Brands in GB's Online Betting & Real Money Gambling Sector in Q1 2025

Introduction

In the dynamic world of online betting and real money gambling, key players continue to dominate the UK market. This article delves into the performance and trends of leading brands in this sector, specifically focusing on bet365, Paddy Power, and Betfair Sports Betting. Utilizing comprehensive data from Sensor Tower, we analyze their web and app presence, audience trends, and advertising efforts from Q4 2024 to Q1 2025.

bet365

bet365 is renowned for its robust digital presence, with its website, bet365.com, and the bet365 - Sports Betting app leading the charge.

• Audience Trends:

  • Website Visits: bet365.com experienced a decline from around 144M visits in October 2024 to 53M by March 2025.

  • Monthly Deduplicated Audience: The audience remained stable above 2.5M throughout the quarter, with a notable increase in app-only visitors in March 2025.

• App Engagement:

  • The app saw steady growth in monthly active users, surpassing 600K by March 2025, indicating a strong mobile market presence.

• Ad Spend & Channels:

  • bet365 increased its monthly advertising spend, reaching approximately $1.7M in March 2025, with significant impressions across platforms like YouTube and Facebook.

Paddy Power

Paddy Power maintains a notable digital footprint with its website, paddypower.com, and the Paddy Power Sports Betting app.

• Audience Trends:

  • Website Visits: Visits fluctuated, peaking at about 28M in January 2025.

  • Monthly Deduplicated Audience: The audience grew to nearly 1.7M by March 2025, with a balanced mix of app and web-only visitors.

• App Engagement:

  • Monthly active users increased significantly, reaching over 400K in March 2025, highlighting the app's rising popularity.

• Ad Spend & Channels:

  • Paddy Power's monthly ad spend peaked around $2.3M in January 2025, with substantial impressions on platforms like YouTube and Facebook.

Betfair Sports Betting

Betfair Sports Betting's online presence is anchored by betfair.com and the Betfair Sports Betting app.

• Audience Trends:

  • Website Visits: Visits increased from about 31M in October 2024 to 35M in March 2025.

  • Monthly Deduplicated Audience: The audience remained consistent, with around 470K in March 2025, predominantly web-only visitors.

• App Engagement:

  • Monthly active users showed a positive trend, reaching approximately 100K in March 2025.

• Ad Spend & Channels:

  • Betfair's monthly advertising spend was more modest, with around $218K in March 2025, focusing primarily on Facebook and Snapchat.

Conclusion

The online betting and gambling sector in the UK remains competitive, with bet365, Paddy Power, and Betfair Sports Betting leading in audience engagement and advertising efforts. Sensor Tower's comprehensive data insights are invaluable for understanding cross-platform user behavior and market dynamics. With offerings like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower provides unparalleled data critical for industry analysis and strategic decision-making.