Leading Programming & Developer Software Brands in the UK: Q1 2025 Overview

Introduction

As the digital landscape evolves, the Programming & Developer Software category continues to thrive in the UK. In Q1 2025, leading brands such as GitHub, Google Cloud, and Microsoft Power Platform have demonstrated remarkable performance. Sensor Tower’s comprehensive data provides unique insights into these brands’ cross-platform user behavior, offering invaluable perspectives into their websites, apps, and advertising strategies.

GitHub

GitHub maintains a robust digital presence with its website and the GitHub app.

• Audience Trends: The website consistently attracted over 30M visits monthly, with a notable increase to 35M in March 2025. Unique visits remained stable, exceeding 850K monthly, indicating a strong and engaged audience.

• App Engagement: The app’s monthly active users grew from approximately 130K in October 2024 to over 160K by March 2025, reflecting an increasing mobile audience.

• Ad Spend & Channels: GitHub’s monthly ad spend peaked in January 2025 at around $80K, primarily using LinkedIn, which delivered substantial impressions. Interestingly, Facebook ad spend ceased after January, indicating a strategic shift.

Google Cloud

Google Cloud’s digital footprint spans its website and the Google Cloud app.

• Audience Trends: Website visits fluctuated between 4.5M and 7.7M monthly, with a peak in February 2025. Unique visits showed a steady increase, suggesting growing interest in their services.

• App Engagement: App monthly active users remained stable, hovering around 20K throughout the period, indicating steady mobile engagement.

• Ad Spend & Channels: Monthly ad spend varied, with a significant surge in March 2025 to approximately $93K, primarily on LinkedIn, achieving high impressions and reinforcing brand visibility.

Microsoft Power Platform

Microsoft Power Platform's presence is highlighted through its website and the Microsoft Power BI app.

• Audience Trends: The website experienced fluctuations, with visits peaking at 11.7M in March 2025. Unique visits remained above 180K monthly, demonstrating a consistent user base.

• App Engagement: The app maintained a consistent monthly active user base, with users around 12K, suggesting steady engagement.

• Ad Spend & Channels: Minimal monthly ad spend was recorded, with a small sum in March 2025 on LinkedIn, reflecting a focused advertising approach.

Conclusion

In Q1 2025, GitHub, Google Cloud, and Microsoft Power Platform demonstrated notable digital engagement in the UK’s Programming & Developer Software category. Sensor Tower’s unparalleled data insights, spanning web, app, and advertising metrics, reveal critical trends and behaviors essential for understanding these leading brands’ success. For comprehensive insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.