Leading Brands in Programming & Developer Software: Q1 2025 Analysis

Introduction

In the dynamic world of programming and developer software, three brands—GitHub, Google Cloud, and Microsoft Power Platform—continue to lead the market in Great Britain. This article explores their performance from Q4 2024 to Q1 2025, highlighting key trends and insights derived from Sensor Tower's comprehensive data. Sensor Tower offers unparalleled insights into web and app usage, advertising spend, and audience engagement through its Web Insights, App Performance Insights, and Pathmatics products.

GitHub

GitHub maintains a robust digital presence with its website, github.com, and the GitHub app.

• Audience Trends:

  • Website Visits: Consistent growth from October 2024 to March 2025, with a notable increase in March reaching approximately 37M visits.

  • Monthly Deduplicated Audience: Stable growth, maintaining over 900K monthly users, peaking in March at around 1M.

• App Engagement:

  • Monthly active users remained steady, hovering around 40K throughout the period.

• Ad Spend & Channels:

  • Significant monthly ad spend increase in January, peaking at over $80K.

  • LinkedIn was the dominant channel, particularly in Q1 2025, contributing to the majority of impressions.

Google Cloud

Google Cloud's digital footprint is defined by its website, cloud.google.com, and the Google Cloud app.

• Audience Trends:

  • Website Visits: A sharp rise in January 2025, with visits exceeding 6.5M, followed by fluctuations.

  • Monthly Deduplicated Audience: Growth noted in January, reaching around 240K, with minor declines in subsequent months.

• App Engagement:

  • Steady increase in monthly active users, peaking at over 28K in March 2025.

• Ad Spend & Channels:

  • February and March saw significant monthly ad spend, with March reaching over $90K.

  • LinkedIn dominated as the primary channel, delivering substantial impressions.

Microsoft Power Platform

Microsoft Power Platform's presence is marked by its website, powerbi.com, and the Microsoft Power BI app.

• Audience Trends:

  • Website Visits: Noticeable increase in March 2025, surpassing 10M visits.

  • Monthly Deduplicated Audience: Consistent figures, generally around 220K.

• App Engagement:

  • Monthly active users showed a slight decline from January to March, maintaining around 37K.

• Ad Spend & Channels:

  • Minimal monthly ad spend noted only in March with a focus on LinkedIn, resulting in limited impressions.

Conclusion

GitHub, Google Cloud, and Microsoft Power Platform continue to dominate the Programming & Developer Software category in Great Britain. Each brand shows unique strengths across web and app platforms, with varying advertising strategies. Sensor Tower's data provides critical insights into these trends, enabling a deeper understanding of cross-platform user behavior. As the market evolves, staying informed through Sensor Tower's comprehensive data offerings remains essential for navigating this competitive landscape. By leveraging Sensor Tower's insights, decision-makers can make informed strategic choices to drive growth and success.