Leading Real Estate Brands in the UK: Q1 2025 Performance Overview

Introduction

In the competitive landscape of the UK's real estate market, Rightmove Group Limited, Zoopla Property Group Limited, and OnTheMarket (Agents' Mutual) have emerged as dominant players. Leveraging data from Sensor Tower’s comprehensive datasets, we explore the performance and trends of these leading brands from Q4 2024 to Q1 2025. Sensor Tower’s unique cross-referencing of web, app, and advertising data offers unparalleled insights into cross-platform user behavior.

Rightmove Group Limited

Rightmove’s digital ecosystem includes its website, rightmove.co.uk, and the Rightmove property search app.

• Audience Trends: In Q1 2025, rightmove.co.uk saw a notable increase in visits, peaking at over 281M in March. Monthly true audience figures remained consistently above 12M, with a balanced distribution between web and app users.

• App Engagement: The Rightmove app maintained a steady monthly active user base, with users climbing past 3.8M by March, indicating strong mobile engagement.

• Ad Spend & Channels: Significant monthly ad spend was observed in January, exceeding $720K, with YouTube and TikTok being major channels for impressions.

Zoopla Property Group Limited

Zoopla’s reach spans its websites, primelocation.com and zoopla.co.uk, alongside the Zoopla home property search UK app.

• Audience Trends: Zoopla.co.uk experienced a surge in traffic, with visits nearing 70M in March. Monthly true audience figures hovered around 5M, with a strong web presence.

• App Engagement: The Zoopla app maintained a stable monthly active user base, with users slightly above 1.1M by the end of Q1 2025.

• Ad Spend & Channels: March was a high-spend month, with over $139K allocated to Facebook, driving significant impressions.

OnTheMarket (Agents' Mutual)

OnTheMarket’s platform includes onthemarket.com and the OnTheMarket Property Search app.

• Audience Trends: OnTheMarket.com saw a strong performance with visits surpassing 41M in March. The monthly true audience consistently exceeded 3.3M, with a predominant web user base.

• App Engagement: The app showed growth, with monthly active users reaching over 230K by March, demonstrating increasing mobile adoption.

• Ad Spend & Channels: March saw a monthly ad spend of approximately $72K, heavily focused on Facebook and Instagram channels.

Conclusion

The UK real estate market in Q1 2025 showcased robust digital engagement across major platforms. Rightmove, Zoopla, and OnTheMarket continue to leverage both web and app platforms effectively. Sensor Tower remains a critical resource, offering detailed insights through its Web Insights, App Performance Insights, and Pathmatics products, enabling a comprehensive understanding of cross-platform dynamics in the real estate sector.

By utilizing Sensor Tower's data-driven insights, decision-makers can strategically position their brands for optimal growth and engagement in the evolving real estate landscape.