Leading Brands in US Business & Productivity Software: Q1 2025 Overview

Introduction

In the dynamic realm of business and productivity software, a few key players have consistently risen to prominence through their substantial digital presence and user engagement. In Q1 2025, Microsoft 365, Google Workspace, and Gmail emerged as leaders in the US market, bolstered by significant monthly deduplicated audience numbers across their websites and apps. Utilizing Sensor Tower's comprehensive datasets, this article delves into the performance trends of these industry giants.

Microsoft 365 (Office 365)

Microsoft 365's expansive digital footprint includes a suite of websites and apps, such as forms.office.com, microsoft365.com, and outlook.com, along with apps like Microsoft Word and Microsoft Teams.

• Audience Trends:

  • Websites like office.com and outlook.office.com consistently attracted millions of visitors, with office.com peaking at about 9.8M unique visits in January 2025.

  • The monthly deduplicated audience remained stable above 32M for office.com and outlook.office.com.

• App Engagement:

  • Microsoft Word and Microsoft OneDrive saw steady increases, with monthly active users reaching over 2.3M and 7.5M respectively by March 2025.

• Ad Spend & Channels:

  • Microsoft significantly ramped up monthly ad spending from $0.7M in January to over $10.5M in March 2025, with LinkedIn and YouTube being primary channels.

Google Workspace

Google Workspace's digital presence is underscored by sites like calendar.google.com and apps like Google Docs.

• Audience Trends:

  • docs.google.com consistently led with unique visits peaking at over 31.5M in March 2025.

  • The monthly deduplicated audience for Google Docs remained strong above 79M.

• App Engagement:

  • Google Calendar maintained a stable monthly active user base with active users around 39M throughout the quarter.

• Ad Spend & Channels:

  • Monthly ad spend increased from about $2.7M in January to nearly $5.9M in March 2025, with Instagram and desktop video being key platforms.

Gmail

Gmail's presence is focused on mail.google.com and the Gmail - Email by Google app.

• Audience Trends:

  • mail.google.com saw unique visits exceeding 56M in March 2025, with a monthly deduplicated audience consistently around 262M.

• App Engagement:

  • The Gmail app maintained a robust monthly active user base with active users surpassing 143M by March 2025.

• Ad Spend & Channels:

  • Minimal monthly ad spend was observed, with a brief campaign on Facebook in February 2025.

Conclusion

The data from Q1 2025 highlights the dominance of Microsoft 365, Google Workspace, and Gmail in the US business and productivity software market. Sensor Tower's unique cross-referencing of web, app, and advertising data provides critical insights into these brands' performance. As businesses continue to prioritize digital tools, these brands remain at the forefront, leveraging their extensive reach and user engagement. For more in-depth analysis, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics products offer unparalleled data access.