Leading Brands in Business & Productivity Software: Q1 2025 Overview

Introduction

In the dynamic realm of business and productivity software, certain brands continue to lead with remarkable audience engagement and platform performance. This article analyzes the Q1 2025 performance of three industry giants—Microsoft 365, Google Workspace, and Gmail—leveraging insights from Sensor Tower’s extensive data offerings.

Microsoft 365 (Office 365)

Microsoft 365, a comprehensive suite of productivity tools, continues to dominate both web and app engagement.

• Audience Trends: Maintaining a stable deduplicated audience above 30M throughout the quarter, Microsoft 365 saw significant traffic on forms.office.com and office.com, with the latter peaking at over 9M unique visitors in March. The app audience also remained robust, led by Microsoft Outlook.

• App Engagement: Key apps like Microsoft Word and Microsoft Teams showed steady user growth, with Teams reaching over 13M active users by March.

• Ad Spend & Channels: A strategic rise in advertising spend, exceeding $10M in March, focused on LinkedIn and Instagram, generating billions of impressions.

Google Workspace

Google Workspace, formerly G Suite, remains a formidable force in productivity, effectively leveraging both web and app platforms.

• Audience Trends: With a consistent deduplicated audience around 95M, docs.google.com was a major traffic driver, exceeding 30M unique visits monthly.

• App Engagement: Google Docs and Google Calendar maintained strong engagement, with active users increasing steadily through the quarter.

• Ad Spend & Channels: Noteworthy advertising on Instagram, with spend exceeding $1.7M in March, led to substantial impression gains.

Gmail

Gmail, a cornerstone of email communication, continued to showcase significant reach and engagement.

• Audience Trends: With a deduplicated audience consistently surpassing 260M, mail.google.com saw visit peaks over 50M unique visitors in March.

• App Engagement: Gmail - Email by Google demonstrated steady growth, surpassing 143M active users by March, reinforcing its dominance in the mobile email market.

• Ad Spend & Channels: Minimal advertising activities with a brief spike in Facebook ad spend in February.

Conclusion

Sensor Tower's data highlights the strategic importance of Microsoft 365, Google Workspace, and Gmail in the business and productivity software sector. Their ability to sustain and grow audiences across platforms underscores their value in the digital landscape. Sensor Tower’s unique integration of web, app, and advertising data provides unparalleled insights into these trends, essential for decision-makers seeking to understand cross-platform user behavior.

For further insights, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.