Leading Brands in Business & Productivity Software: Q1 2025 Overview

Introduction

In the rapidly evolving Business & Productivity Software category, leading brands like Gmail, Google Workspace, and Microsoft 365 continue to shape the landscape in the United States. With data spanning from Q4 2024 to Q1 2025, we explore the trends and performance of these major players. Sensor Tower's comprehensive data provides unparalleled insights into web, app, and advertising trends, offering a unique perspective on cross-platform user behavior.

Gmail

Gmail's digital presence is formidable, focusing on its website, mail.google.com, and its app, Gmail - Email by Google.

• Audience Trends: From Q4 2024 to Q1 2025, Gmail's true monthly audience remained stable above 260M. The website consistently attracted more than 19B visits per month, demonstrating a stable user base.

• App Engagement: The app maintained over 220M monthly active users, indicating strong mobile engagement.

• Ad Spend & Channels: Notably, Gmail's monthly advertising spend was minimal, with a brief spike in February 2025 on Facebook, resulting in 41K impressions.

Google Workspace

Google Workspace's extensive suite includes platforms like calendar.google.com, docs.google.com, and meet.google.com, along with apps like Google Calendar and Google Docs.

• Audience Trends: The true monthly audience for Workspace platforms was consistently above 90M. The websites saw a surge in visits, especially meet.google.com, with visits peaking in March 2025 at over 7.1B.

• App Engagement: Google Calendar and Docs apps had stable monthly active users, with Google Calendar reaching over 84M users in March 2025.

• Ad Spend & Channels: Google Workspace significantly increased its monthly ad spend, peaking in March 2025 at $6M, mainly through Instagram and LinkedIn, achieving over 518M impressions.

Microsoft 365

Microsoft 365's ecosystem includes multiple websites like forms.office.com, microsoft365.com, and office.com, as well as apps such as Microsoft Word and Microsoft Teams.

• Audience Trends: Across its platforms, Microsoft 365 maintained a true monthly audience above 30M. Notably, outlook.office.com attracted over 2.7B visits monthly, reflecting a strong web presence.

• App Engagement: Microsoft Word and Teams apps saw a rise in monthly active users, with Teams reaching over 42M users by March 2025.

• Ad Spend & Channels: Microsoft 365's monthly advertising efforts peaked in March 2025 at over $10M, dominating LinkedIn and YouTube channels, garnering over 1.3B impressions.

Conclusion

Gmail, Google Workspace, and Microsoft 365 continue to lead the Business & Productivity Software category in the United States, each leveraging their strengths across web and mobile platforms. Sensor Tower's comprehensive data highlights these brands' strategies and audience engagement, offering critical insights into their ongoing success and digital dominance. Sensor Tower remains unmatched in providing detailed cross-platform insights, essential for understanding user behavior across the digital landscape.

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