Leading Brands in U.S. Consumer Finance: Q1 2025 Performance Analysis

In the first quarter of 2025, the consumer finance sector in the United States showcased impressive performance metrics across leading brands. Capital One, JPMorgan Chase & Co., and Venmo emerged as significant players with robust monthly audience engagement across their websites and applications. This analysis, powered by Sensor Tower's comprehensive data offerings, delves into the performance trends and user behaviors that defined this period.

Capital One

Capital One's digital reach is anchored by its website, capitalone.com, and the Capital One Mobile app.

• Audience Trends: From Q4 2024 to Q1 2025, capitalone.com demonstrated a consistent increase in visits, peaking in March with over 313M visits. The monthly true audience also showed a steady rise, reaching above 54M by March 2025. The web and app audiences were roughly balanced, with a slight edge to app-only users.

• App Engagement: Capital One Mobile's monthly active users grew steadily, exceeding 43M by March. This indicates a strong preference for mobile banking among users.

• Ad Spend & Channels: Capital One's monthly advertising expenditure fluctuated, with a notable peak in January 2025 at over $9.6M. OTT platforms played a significant role, delivering substantial impressions throughout the quarter.

JPMorgan Chase & Co.

JPMorgan Chase & Co. maintains a robust digital presence through its websites, chase.com, jpmorgan.com, and jpmorganchase.com, along with the Chase Mobile: Bank & Invest app.

• Audience Trends: The websites experienced fluctuating visits, with chase.com consistently attracting the largest audience, reaching over 312M visits by March. Monthly true audience metrics remained stable, with a noticeable preference for app usage.

• App Engagement: The Chase Mobile app saw a steady increase in monthly active users, culminating in approximately 44M by March, underscoring the app's critical role in user engagement.

• Ad Spend & Channels: Monthly advertising spend peaked in December 2024, surpassing $2.3M, with OTT channels leading in impressions, highlighting their effectiveness in reaching target audiences.

Venmo

Venmo, a key player in digital payments, operates through venmo.com and the Venmo app.

• Audience Trends: Venmo.com maintained consistent traffic, with visits peaking at over 18M in March. The monthly true audience reflected a strong preference for app usage, with app-only visitors significantly outnumbering web-only visitors.

• App Engagement: The Venmo app's monthly active users saw a notable rise, reaching nearly 48M by March, emphasizing the app's dominance in the mobile payment space.

• Ad Spend & Channels: Venmo's monthly advertising efforts surged in March 2025, with expenditures exceeding $6.9M. YouTube and TikTok were prominent channels, delivering a large share of impressions.

Conclusion

The first quarter of 2025 highlighted the dynamic nature of consumer finance in the U.S., with Capital One, JPMorgan Chase & Co., and Venmo leading the charge. Sensor Tower's unmatched ability to cross-reference web, app, and advertising data offers invaluable insights into these trends. This data is crucial for understanding cross-platform user behavior and optimizing digital strategies. For detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.