Leading Brands in US Coupons & Rebates Category: Q1 2025 Analysis

Introduction

In Q1 2025, the Coupons & Rebates category in the US witnessed impressive performances from leading brands such as Fetch Rewards, Inc., Capital One Shopping, and Groupon. These brands demonstrated significant audience engagement across their websites and apps, bolstered by strategic advertising efforts. Sensor Tower's comprehensive data offerings provide an unparalleled view into these trends, allowing for detailed insights into cross-platform user behavior.

Fetch Rewards, Inc.

Fetch Rewards, Inc. has shown a dynamic presence with its website fetch.com and the Fetch: America’s Rewards App.

• Audience Trends: From Q4 2024 to Q1 2025, fetch.com experienced fluctuations in unique visits, peaking at just over 1.1M in February 2025. The monthly deduplicated audience consistently remained above 22M throughout Q1 2025, with a notable increase to over 30M in February.

• App Engagement: The app's monthly active user base showed a significant rise in February 2025, exceeding 11M, before stabilizing back to over 9M in March.

• Ad Spend & Channels: Fetch's monthly ad spend spiked in January 2025, reaching nearly $1.8M, with a major focus on OTT and TikTok channels, achieving substantial impressions.

Capital One Shopping

Capital One Shopping maintained a robust online presence through capitaloneshopping.com and the Capital One Shopping: Save Now app.

• Audience Trends: The website saw high traffic, with monthly unique visits stabilizing around 8.4M in March 2025. The monthly deduplicated audience peaked at nearly 15M in December 2024.

• App Engagement: Monthly app active users remained steady, fluctuating slightly around 1.1M throughout Q1 2025.

• Ad Spend & Channels: Capital One Shopping's monthly ad spend consistently grew, reaching over $5.7M in February 2025, predominantly through desktop display and YouTube channels.

Groupon

Groupon's digital footprint is prominent via groupon.com and the Groupon - Local Deals Near Me app.

• Audience Trends: Groupon.com saw a peak in unique visits at over 9M in December 2024. The monthly deduplicated audience remained above 11M in Q1 2025, with a stable web and app visitor base.

• App Engagement: Monthly app active users showed a slight decline from 1.8M in December to around 1.6M by March 2025.

• Ad Spend & Channels: Groupon's monthly ad spend peaked in November 2024 at over $3.7M, largely driven by Facebook and Instagram channels.

Conclusion

The Q1 2025 analysis highlights the dominant presence of Fetch Rewards, Capital One Shopping, and Groupon in the US Coupons & Rebates category. Sensor Tower's data insights reveal significant trends and strategic advertising efforts that drive audience engagement across platforms. With comprehensive data from Web Insights, App Performance Insights, and Pathmatics, Sensor Tower remains the leading authority in cross-platform user behavior analysis, offering unique advantages for decision-makers.