Key Players in the U.S. Coupons & Rebates Category: Q1 2025 Insights

The Coupons & Rebates category in the United States continues to thrive, driven by leading brands leveraging both web and app platforms to reach vast audiences. In Q1 2025, Fetch Rewards, Inc., Capital One Shopping, and Groupon emerged as dominant players, each with unique strategies and market dynamics. Leveraging Sensor Tower's comprehensive data, we explore these brands' performance and trends from Q4 2024 to Q1 2025.

Fetch Rewards, Inc.

Fetch Rewards, Inc. has solidified its position with a notable presence both online and in mobile applications. The Fetch: America’s Rewards App continues to attract a significant monthly audience.

• Audience Trends: The monthly true audience for Fetch Rewards showed a robust upward trajectory, peaking at over 30M in February 2025. The app remained the primary driver, with monthly app-only visitors consistently above 23M.

• Website Engagement: Fetch.com experienced fluctuations in visits, with a notable increase to over 6.9M visits in March 2025, reflecting renewed interest after a dip in December.

• App Engagement: Monthly active users of the Fetch app surged to approximately 29M in February, highlighting a significant spike in user engagement.

• Ad Spend & Channels: Fetch's monthly advertising spend peaked in January 2025, exceeding $1.3M, primarily on OTT and TikTok, delivering substantial impressions.

Capital One Shopping

Capital One Shopping has maintained a strong digital presence with both its website and the Capital One Shopping: Save Now app.

• Audience Trends: Monthly true audience numbers remained fairly stable, hovering around 11M to 15M. The web platform attracted more visitors compared to the app.

• Website Engagement: CapitalOneShopping.com saw a decline in visits from over 66M in November to about 44M in March, indicating seasonal fluctuations.

• App Engagement: Monthly app active users peaked at over 4.4M in December 2024, before stabilizing around 3.1M to 3.4M in Q1 2025.

• Ad Spend & Channels: Monthly ad spend saw a sharp increase in December 2024, surpassing $1.1M, with YouTube being a key channel for impressions.

Groupon

Groupon remains a formidable force, with significant activity on both its website and the Groupon - Local Deals Near Me app.

• Audience Trends: Monthly true audience figures were stable, hovering around 10M to 13M, with a balanced mix of web and app users.

• Website Engagement: Groupon.com experienced a surge in visits, peaking at nearly 58M in December, reflecting heightened consumer engagement during the holiday season.

• App Engagement: The app maintained a steady monthly active user base of over 4M, indicating consistent mobile engagement.

• Ad Spend & Channels: Groupon's monthly ad spend was highest in November 2024, exceeding $3.7M, with Facebook as the predominant platform for delivering impressions.

Conclusion

The Coupons & Rebates category in the U.S. remains dynamic, with Fetch Rewards, Capital One Shopping, and Groupon leading the charge. Each brand's unique strategy across web and app platforms underscores the importance of a diversified digital presence. Sensor Tower's unmatched data capabilities provide critical insights into these trends, enabling brands to optimize their strategies across platforms. Access to detailed web insights, app performance, and advertising data through Sensor Tower ensures that businesses can navigate the complex digital landscape with precision.

By leveraging Sensor Tower's comprehensive analytics, decision-makers can gain a competitive edge, making informed choices that drive growth and engagement across digital channels. For more information on how Sensor Tower can support your business strategy, visit our products and services.