Leading Brands in US Experiences & Events: Q1 2025 Overview

In the dynamic landscape of the Experiences & Events category, several brands have emerged as leaders in Q1 2025, showcasing impressive digital footprints across their websites and apps. This article delves into the performance and trends of Ticketmaster, Eventbrite, and StubHub, highlighting their audience engagement and advertising strategies. Sensor Tower's comprehensive data offerings provide a unique lens into these insights, allowing for a detailed understanding of cross-platform user behavior.

Ticketmaster

Ticketmaster remains a dominant force in the market, with a substantial presence on both its website, ticketmaster.com, and its app, Ticketmaster－Buy, Sell Tickets.

• Audience Trends: Over the past two quarters, ticketmaster.com experienced a modest decline in unique visits from 39M in October 2024 to 31M in March 2025. However, the monthly deduplicated audience remained stable above 38M throughout the quarter, indicating strong cross-platform engagement.

• App Engagement: The app maintained a steady monthly active user base, fluctuating around 9M, suggesting consistent mobile engagement.

• Ad Spend & Channels: Ticketmaster's monthly advertising expenditure showed a decreasing trend, dropping from over $4M in October 2024 to around $2.4M in March 2025. Facebook and Instagram were dominant channels, delivering significant impressions, with OTT services explained here also contributing to their strategy.

Eventbrite

Eventbrite's digital ecosystem, including eventbrite.com and the Eventbrite app, shows robust growth patterns.

• Audience Trends: The website saw a notable increase in unique visits, reaching over 20M by March 2025. The monthly deduplicated audience also rose significantly, surpassing 25M.

• App Engagement: The app's monthly active users remained stable, hovering around 2.6M, indicating a consistent mobile user base.

• Ad Spend & Channels: Eventbrite's monthly ad spend remained relatively stable, with a slight increase to approximately $876K by March 2025. Pinterest and Instagram were key channels, providing broad reach and engagement.

StubHub

StubHub's presence, via stubhub.com and the StubHub: Event Tickets app, continues to grow.

• Audience Trends: The website experienced a surge in unique visits, climbing to over 16M by March 2025, reflecting a growing interest in their offerings.

• App Engagement: The app's monthly active user base showed a slight upward trend, reaching around 530K by the end of Q1 2025.

• Ad Spend & Channels: StubHub's monthly advertising expenditure peaked in early 2025, with a notable focus on Facebook and Instagram, resulting in substantial impressions and audience engagement.

Conclusion

The Experiences & Events category in the US continues to thrive, with Ticketmaster, Eventbrite, and StubHub leading the way through strategic cross-platform engagement and targeted advertising. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, enable a deep dive into these trends, providing critical understanding for stakeholders in the digital landscape. These data-driven insights empower decision-makers to strategically navigate the competitive market, ensuring sustained growth and engagement.