Leading Film & Television Brands in Q1 2025: A Sensor Tower Analysis

In the dynamic world of Film & Television, understanding audience trends is crucial for success. This article delves into the performance of leading brands in the US during Q1 2025, focusing on Netflix, IMDb, and Paramount Plus. Sensor Tower provides unparalleled data insights, allowing us to cross-reference web, app, and advertising data for a comprehensive view.

Netflix, Inc.

Netflix's digital presence is robust, with its website netflix.com and the Netflix app leading the charge.

• Audience Trends: From Q4 2024 to Q1 2025, Netflix maintained a consistent monthly deduplicated audience, staying above 73M. The audience was predominantly app-based, with over 43M app-only visitors each month.

• App Engagement: The app saw fluctuations, with monthly active users peaking at over 55M in November 2024 and stabilizing around 48M by March 2025.

• Ad Spend & Channels: Netflix's monthly advertising spend varied, with a notable peak in December 2024, exceeding $21M, primarily through Facebook and Instagram, delivering billions of impressions. OTT platforms also played a significant role.

IMDb

IMDb's presence is significant, featuring its website imdb.com and the IMDb: Movies & TV Shows app.

• Audience Trends: The website saw stable visits, consistently attracting over 46M unique visitors monthly. The deduplicated audience remained around 49M.

• App Engagement: The app's monthly active user base grew slightly, reaching about 4.8M by March 2025.

• Ad Spend & Channels: IMDb's monthly ad spend saw a spike in February 2025, exceeding $240K, with significant impressions on Instagram and TikTok.

Paramount Plus

Paramount Plus shines with its dual websites, cbs.com and paramountplus.com, along with the Paramount+ app.

• Audience Trends: Paramount Plus experienced growth, with paramountplus.com visits reaching over 34M in March 2025. The monthly deduplicated audience remained strong above 28M.

• App Engagement: The app maintained a steady increase in monthly active users, surpassing 6.4M by March 2025.

• Ad Spend & Channels: Paramount's monthly ad spend peaked in December 2024 at over $29M, leveraging OTT, Facebook, and Instagram for extensive reach.

Conclusion

The Film & Television landscape in Q1 2025 showcased the strength of these brands in engaging audiences across platforms. Sensor Tower's comprehensive data insights provide a critical understanding of cross-platform user behavior, highlighting the importance of both web and app presence in this competitive category. By leveraging Sensor Tower’s consolidated data, decision-makers can gain unique advantages in strategizing and optimizing their market positions.