Leading Financial Services Brands in the US: Q1 2025 Analysis

Introduction

In the ever-evolving financial services landscape, digital platforms continue to play a crucial role in shaping consumer interactions. As we delve into Q1 2025, Sensor Tower provides unparalleled insights into the performance of leading brands such as Chase, PayPal, and Capital One. By leveraging Sensor Tower's comprehensive data, including Web Insights, App Performance Insights, and Pathmatics, we can examine cross-platform user behavior and advertising trends.

Chase Mobile App

Chase's digital ecosystem is robust, encompassing its websites, chase.com, jpmorgan.com, and jpmorganchase.com, alongside the Chase Mobile: Bank & Invest app.

• Audience Trends: From Q4 2024 to Q1 2025, the monthly deduplicated audience remained stable above 51M. Notably, the app consistently attracted more users than the websites, with significant overlap between web and app visitors.

• App Engagement: Monthly active users hovered around 22M, showing a steady increase towards March 2025, indicating strong user retention.

• Ad Spend & Channels: Chase's monthly advertising spend saw a dramatic increase, particularly on OTT platforms, with spending peaking over $0.9M in February, generating substantial impressions.

PayPal Mobile App

PayPal's digital footprint is significant, with paypal.com and the PayPal - Pay, Send, Save app driving user engagement.

• Audience Trends: PayPal's monthly deduplicated audience showed a consistent pattern, exceeding 76M in March 2025. The web platform generally attracted more users than the app, but both saw substantial user overlap.

• App Engagement: Monthly active users of the app remained strong, reaching over 34M by March, reflecting a rebound from a dip in February.

• Ad Spend & Channels: PayPal's advertising efforts were notable, particularly on Instagram, with monthly spend surpassing $370K in March, driving high engagement.

Capital One Mobile App

Capital One's digital strategy is anchored by capitalone.com and the Capital One Mobile app.

• Audience Trends: The monthly deduplicated audience was stable, exceeding 54M in March 2025. The app consistently outperformed the website in user engagement.

• App Engagement: The app's monthly active users climbed steadily, peaking over 22M in March, suggesting a growing mobile user base.

• Ad Spend & Channels: Capital One's spend on Facebook and Instagram was significant, with total monthly ad spend reaching over $1M in November 2024, generating vast impressions.

Conclusion

The financial services sector continues to thrive digitally, with Chase, PayPal, and Capital One leading the charge. Sensor Tower's comprehensive insights reveal critical trends in audience engagement and advertising strategies across multiple platforms. As these brands adapt and grow, the importance of cross-channel data analysis becomes increasingly evident, providing essential insights into consumer behavior and market dynamics. Sensor Tower empowers decision-makers with the data needed to navigate this complex landscape effectively.