Leading Financial Services Brands in Q1 2025: A Sensor Tower Analysis

Introduction

As we delve into Q1 2025, Sensor Tower provides a comprehensive look at the top financial services brands in the United States. PayPal, JPMorgan Chase & Co., and Capital One stand out with substantial monthly true audience numbers across their websites and apps. This article highlights their performance and trends from Q4 2024 to Q1 2025, leveraging Sensor Tower’s unparalleled cross-referencing of web, app, and advertising data.

PayPal

PayPal's digital ecosystem includes its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: Across Q4 2024 to Q1 2025, the monthly true audience remained stable, hovering around 76M to 81M. The website maintained a consistent monthly visit count, peaking in December 2024 with over 328M visits.

• App Engagement: The app's monthly active users increased, reaching around 47M by March 2025, indicating a strong preference for mobile transactions.

• Ad Spend & Channels: PayPal's monthly ad spend fluctuated, with a notable spike in March 2025 at over $15M, primarily focusing on Facebook and Instagram, which delivered significant impressions.

JPMorgan Chase & Co.

JPMorgan Chase's digital presence spans chase.com, jpmorgan.com, and jpmorganchase.com, complemented by the Chase Mobile: Bank & Invest app.

• Audience Trends: The monthly true audience saw a gradual increase, reaching over 53M in March 2025. Chase.com consistently attracted the most visits, peaking at 351M in December 2024.

• App Engagement: The Chase Mobile app maintained robust engagement, with monthly active users rising to approximately 44M by the end of Q1 2025.

• Ad Spend & Channels: Monthly ad spend was substantial, exceeding $17M in March 2025, with YouTube and OTT channels driving high impressions.

Capital One

Capital One's digital offerings include capitalone.com and the Capital One Mobile app.

• Audience Trends: The monthly true audience experienced steady growth, surpassing 54M by March 2025. Website visits peaked at 315M in January 2025.

• App Engagement: The app saw a consistent rise in monthly active users, reaching nearly 44M in March 2025, reflecting a strong mobile user base.

• Ad Spend & Channels: Capital One's monthly ad spend remained high, with over $30M in March 2025, focusing heavily on Instagram and OTT channels.

Conclusion

In Q1 2025, PayPal, JPMorgan Chase & Co., and Capital One demonstrated significant digital engagement across their platforms. Sensor Tower’s detailed insights into web, app, and advertising data offer a unique perspective on cross-platform user behavior, showcasing the importance of a multi-channel approach in the financial services sector. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings. By leveraging these insights, decision-makers can strategically enhance their digital presence and optimize their marketing efforts effectively.