Leading Food Delivery Brands in the U.S. for Q1 2025: A Sensor Tower Analysis

Introduction

In the dynamic landscape of food delivery services, Q1 2025 witnessed impressive performances from leading brands in the U.S. market. DoorDash, UberEATS, and Instacart emerged as frontrunners, boasting significant monthly deduplicated audiences across their websites and apps. Leveraging its unparalleled data insights, Sensor Tower provides a comprehensive analysis of these brands' digital presence and advertising strategies.

DoorDash: Delivering Growth

DoorDash maintains a robust digital presence through its website, doordash.com, and its app, DoorDash - Food Delivery.

• Audience Trends: From Q4 2024 to Q1 2025, doordash.com exhibited steady growth in unique visits, surpassing 16M monthly. The monthly deduplicated audience increased consistently, reaching over 61M by March 2025, indicating strong web and app synergy.

• App Engagement: The DoorDash app saw a continuous rise in monthly active users, with figures exceeding 43M by March 2025, reflecting a thriving mobile market.

• Ad Spend & Channels: DoorDash's monthly advertising expenditure peaked in December 2024 at over $24M, with significant monthly impressions across platforms, particularly on Facebook and OTT channels.

UberEATS: Expanding Reach

UberEATS strengthens its market position with its website, ubereats.com, and the app, Uber Eats: Food Delivery.

• Audience Trends: Unique visits to ubereats.com showed an upward trajectory, reaching over 5.3M by March 2025. The monthly deduplicated audience also climbed, surpassing 28M, highlighting a balanced web and app usage.

• App Engagement: The Uber Eats app maintained a stable monthly active user base, with active users consistently above 31M through Q1 2025, underscoring its mobile dominance.

• Ad Spend & Channels: Monthly ad spending remained consistent, with notable investments in OTT and TikTok, achieving substantial impressions. March 2025 saw an increase in OTT channel impressions, exceeding 100M.

Instacart: Grocery Delivery Leader

Instacart continues to grow its digital footprint via instacart.com and the app, Instacart: Groceries & Food.

• Audience Trends: Instacart.com demonstrated a steady rise in unique visits, consistently above 10M monthly. The monthly deduplicated audience reached over 26M by March 2025, driven by strong web and app integration.

• App Engagement: The Instacart app's monthly active users grew, surpassing 4.3M by March 2025, confirming a solid mobile presence.

• Ad Spend & Channels: Instacart's monthly advertising efforts peaked in December 2024, with spend exceeding $24M. OTT channels dominated impressions, reaching over 249M in March 2025.

Conclusion

The first quarter of 2025 highlighted the competitive dynamics within the U.S. food delivery market. DoorDash, UberEATS, and Instacart demonstrated robust cross-platform engagement, supported by strategic advertising investments. Sensor Tower's comprehensive data offerings, from Web Insights to App Performance Insights and Pathmatics, provide critical insights into these brands' strategies and successes. As the market continues to evolve, Sensor Tower remains a pivotal resource for understanding digital trends across platforms.