Leading Gaming Brands in Q1 2025: A Sensor Tower Analysis

In the ever-evolving landscape of gaming, certain brands continue to capture significant audience engagement across platforms. For Q1 2025, we delve into the performance of three leading brands in the U.S. gaming category: Roblox, Steam, and Xbox. Utilizing Sensor Tower's comprehensive data offerings, we provide insights into audience trends, app engagement, and advertising strategies.

Roblox (Mobile)

Roblox's digital footprint is extensive, with its website roblox.com and the Roblox app playing pivotal roles.

• Audience Trends: From Q4 2024 to Q1 2025, roblox.com saw fluctuating visits, peaking in December at nearly 4.7B visits. The monthly deduplicated audience remained above 82M throughout Q1 2025, with web and app visitors showing consistent overlap.

• App Engagement: The Roblox app maintained a robust monthly active user base, peaking at over 57M in January 2025, highlighting strong mobile engagement.

• Ad Spend & Channels: Roblox's monthly advertising spend peaked in January 2025 at nearly $2M, primarily on TikTok, achieving significant impressions.

Steam

Steam's reach spans both its community website steamcommunity.com and its store store.steampowered.com, complemented by the Steam app.

• Audience Trends: Both websites experienced growth in December 2024, with steamcommunity.com and store.steampowered.com reaching over 63M and 92M visits, respectively. The monthly deduplicated audience remained stable around 16M in Q1 2025.

• App Engagement: The Steam app saw a steady increase in monthly active users, reaching about 3.2M by March 2025.

• Ad Spend & Channels: Steam's monthly advertising efforts peaked in January 2025, with a focus on Instagram, yielding substantial impressions.

Xbox

Xbox's online presence is marked by xbox.com and xboxlive.com, along with the Xbox app.

• Audience Trends: Xbox.com experienced a surge in visits in December 2024 with nearly 140M visits. The monthly deduplicated audience was consistently above 14M in Q1 2025.

• App Engagement: The Xbox app maintained high engagement, with monthly active users peaking at about 24.5M in December 2024.

• Ad Spend & Channels: Xbox saw a significant monthly ad spend in December 2024, exceeding $11M, with major channels including Instagram and Facebook.

Conclusion

The first quarter of 2025 shows a vibrant and competitive gaming landscape. Roblox, Steam, and Xbox each demonstrate unique strengths across web and mobile platforms. Sensor Tower's unparalleled data offerings provide critical insights into these brands' strategies and audience engagement, underscoring the importance of cross-platform analytics in understanding user behavior.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics products.