Leading Gaming Brands in the US: Q1 2025 Performance Overview

Introduction

In the dynamic landscape of the gaming industry, the first quarter of 2025 saw remarkable activity from some of the top brands in the United States. With data spanning from Q4 2024 to Q1 2025, we delve into the performance of leading brands such as Roblox, Steam, and Xbox. Sensor Tower's comprehensive datasets provide unparalleled insights into web and app usage, audience trends, and advertising efforts across these platforms.

Roblox (Mobile)

Roblox's digital footprint is significant, with its primary website, roblox.com, and the Roblox app, driving vast user engagement.

• Audience Trends: From October 2024 to March 2025, roblox.com maintained a stable unique visitor count, peaking at over 45M in December 2024. The true monthly audience consistently hovered above 82M, with a notable balance between app and web users.

• App Engagement: Monthly active users for the Roblox app exceeded 52M in Q1 2025, indicating a slight dip from the 2024 holiday season but remaining robust.

• Ad Spend & Channels: Roblox's monthly advertising spend peaked at approximately $1.9M in January 2025, with significant impressions driven mainly through TikTok and YouTube.

Steam

Steam's presence is primarily through its websites, steamcommunity.com and store.steampowered.com, alongside the Steam app.

• Audience Trends: Unique visits to steamcommunity.com and store.steampowered.com showcased growth, with store.steampowered.com experiencing over 9M unique visits in December 2024. The true monthly audience remained steady above 14M.

• App Engagement: Steam's app saw monthly active users surpassing 10M consistently, reflecting stable engagement.

• Ad Spend & Channels: Monthly ad spend was modest, peaking at around $52K in January 2025, with Instagram being a key channel for impressions.

Xbox

Xbox's digital ecosystem includes xbox.com and xboxlive.com, supported by the Xbox app.

• Audience Trends: Xbox.com saw a significant increase in unique visits, reaching over 10M in December 2024. The true monthly audience remained strong, consistently above 14M across Q1 2025.

• App Engagement: The Xbox app maintained over 8M monthly active users, indicating a slight decline post-holiday but stable overall.

• Ad Spend & Channels: Xbox's monthly ad spend reached approximately $11.3M in December 2024, with Facebook and Instagram as primary channels delivering the highest impressions.

Conclusion

The first quarter of 2025 highlighted the competitive dynamics of the gaming industry in the United States. Roblox, Steam, and Xbox each demonstrated unique strengths across their platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, continue to be indispensable tools for understanding these trends, providing unmatched insights into user engagement and advertising strategies. This data empowers decision-makers with actionable insights, reinforcing Sensor Tower's position as a leader in analytics.